Online Marketing Agency Gokwe

Web Design & SEO Agency in Gokwe

For all the Digital marketing companies in Gokwe, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Gokwe

The perfect blend of content planning and its promotion is the key to the triumph of a Gokwe marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Gokwe to reach its pinnacle.

Online Advertising Company

With SEO in Gokwe and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Gokwe SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Gokwe and no SEO campaign can be implemented without content marketing.

Online Marketing Company

Top 7 WordPress Website Design Trends That Will Accelerate In 2017

While making a decision about investing your money and time for promoting your business then you will have to consider certain things like whether to invest in AdWords or on SEO. Though both of these marketing strategies are different from each other still they can be beneficial for your business if used together. You can consult an SEO & AdWords/ PPC Specialist to make a right decision in this regard.

Difference between SEO and AdWords marketing

You can improve the rank of your website on search engine result pages by improving its SEO. It will fetch you more traffic by making your page more relevant for the visitors. Search engines like Google offer search listings free of cost as you cannot buy a better rank for your website. The reason behind this fact is that Google wants a trustworthy and useful content on every website on the top ranks of SERPs.

It helps you promoting your business outside search engines by showing its ads on other relevant sites.

Though AdWords cannot improve the rank of your website still it can help in grabbing the attention of a large number of online visitors.

Thus an SEO & AdWords Specialist in Melbourne can help you in making the right decision for the marketing strategy of your business.

Make sure your website is Mobile-Friendly as well.

Digital Marketing Agency

Top 10 Dynamic SEO Strategies For 2017

WordPress is a content management system (basically technology that allows you to build and update a website). A lot of people use it as the basis for their blog but you can easily adapt it to create a nice and functional website.

There are actually two versions of WordPress. WordPress.com is the free version, which a lot of people use for personal blogs and personal websites. I wouldn't recommend using the free version as a business site, simply because you don't have the rights to the material on the site - it belongs to WordPress. If they so wished, they could remove your site from the web, and there's nothing you could do about it. Not so good for business. The same goes for Blogger.com which is another free website builder.

The version of WordPress that you want for business is WordPress.org. This is still free but you will need to pay for your own domain name and hosting space on which to install it. If you want to create a website using WordPress, make sure you use a hosting company that provides '1 click WordPress installation' with your hosting package. Most of them provide this as standard, but do check before you buy. If you do have this, follow the instructions from your hosting company to install WordPress on your hosting package. This should only take a few minutes and then you'll have a basic WordPress website ready to be used.

Plugins

These are 'extras' which you can download to your site to add extra functionality. Some are free and some are paid for. There are too many to mention by name here but you'll be able to get plugins to add a sign up form to your site (to capture email addresses), to improve search engine optimisation, to stop spam and hundreds of different things.

Widgets

These are 'extras' that can be put into your sidebar (the strip down the side of the page). You can add all sorts of things like text boxes which contain HTML code for Google Analytics, RSS feeds, an email address capture box and more.

Online Marketing Agency

Online Marketing Company in Gokwe

If you are writing content for your website, then definitely you want it to reach to the target audience. That's precisely why your content should be SEO friendly. Here are some tips to generate SEO friendly content:

1) Create informative, interesting content
The content that you create should be of high quality and interesting enough to engage your audience. If your content is not unique or is just stuffed with keywords, search engines will penalize your website on one hand and on the other your visitors will definitely go away from your website, never to return again. So, the first tip is to create informative, interesting and easy to understand unique content.To find if your content is 100% unique, there are several plagiarism tools available. Copyscape is one such tool where you can check the originality of your content.Only if the content is unique, you can get a better rank in SERPs.

2) Captivating Headings and Sub headings
A captivating heading can capture your visitor's attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.

6) Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user's perspective when you name the images.

7) Share your content
If people read something they really like, they readily share it on social media. So, to make people share your content, give them the option to do so. You can "AddThis" or "Sharethis" website to add the social media buttons to your website. If the content goes viral, your website will automatically be ranked higher.

Apart from these simple techniques, you can hire an SEO Company for advanced SEO Services and get higher page ranks in the search engines.


Seo Marketing Agency Zimbabwe

Local Seo Marketing Chipinge

Web Design & SEO Agency in Chipinge

For all the Digital marketing companies in Chipinge, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Chipinge

The perfect blend of content planning and its promotion is the key to the triumph of a Chipinge marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Chipinge to reach its pinnacle.

Seo Marketing Company

With SEO in Chipinge and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Chipinge SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Chipinge and no SEO campaign can be implemented without content marketing.

Local SEO

Tips To Generate SEO-Friendly Content

There are different levels involved in the development of a website, moving from the designing process to hosting. In order for you to arrive to the decision of which web design you want to use, I am assuming that you have made a decision of having your own website, and have gotten to the extent of choosing the program you believe best suits your website. The issue is now, choosing the web design template. But before you arrive at the very decision of 'these are the web design templates I would like for my website,' you need to understand how the website is built. It will help you identify what is needed, and what should be avoided in relation to choosing the template you want. There are various software that are used in website designing; among them are Website builders, for example, the Weebly.

Software programs e.g. Microsoft Expressions

Online CMS-Content Management Systems e.g. WordPress

Among all these software, WordPress has proved to be the very best in terms of cost (free), flexibility, ease of use, and customizability looks. If you are in need of choosing web design templates, WordPress software is something that you have to combine, to get a more featuring website. Leaving the software issue, there are some factors that you can consider, to help you determine the web design templates that are best for your website, among them:

- Flexibility
- Customization
- Branding
- Support and
- Navigation

Using web design templates is more cost effective compared to the use of custom designs. It is also more time saving. If you are using the HTML programming, templates looks even better, plus they are designed by professionals who are experienced and competent in this field ensuring you get nothing but the best website for your business. There is also a faster turn around when using the templates especially in time needed to get the colors as well as the layout of the website. However, all is not that well with the use of templates. Chances of getting a low-price or even free website are almost zero, and if you happen to get luck, the templates you will likely get are not unique. In most cases, you will obtain templates that have been used in other websites by other business people, making your website look like a 'recycle' website. You need a unique website with templates only owned by you.

Lead Generation

Tips To Generate SEO-Friendly Content

Search Engine Optimization (SEO), Social Media and Online Reputation Management (ORM) are sometimes confused, with the great number of people think that these three are same. Moreover, there is some obvious cross-over, the three have entirely different focuses and follow very different outcomes. Here, in this article, we are about to discuss a little more about their importance and uses.

It is said search engine optimization, online reputation management and social media are the trinity of internet marketing. Let us discuss a little about SEO, Social Media and ORM first.

Why Search Engine Optimization?

SEO is generally concerned about getting a website rank in search engines or to rank better for products and/or services related search terms. It is nothing but a process of increasing the chances of your website to be listed in the first page or first in the search results of popular search engines, such as Google, Yahoo, Bing and so forth.

  • Importance of SEO: It is a viable marketing outlet that can bring your business more qualified leads as well as customers. It can have better return on investment than traditional forms of marketing, for example television and/or print advertisement. It is good for business visibility and branding. SEO can bring traffic to business and give unmatched insight into customers.
Why Social Media Marketing?

Social media marketing is a bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. (the brand, publication or product can be personal or for business), on social media, particularly by encouraging the sharing of content that help attracts the end number of people to a specific website.

To understand the basic differences of SEO, Social Media and ORM, we need to understand the buyers' journey. The buyers' journey consists of three important stages:

  • Awareness: The buyers can easily articulate a need or a problem, but not even aware of any possible solution. He or she likes to go to southeast Asia but may or may not have ideas where to stay or what to do there, so he or she can search for "destination in Southeast Asia," "things to do in Southeast Asia," etc.
  • Consideration: He or she now knows to have a week to spend and a specific budget in mind, but does need to create an itinerary, like the place to visit, thins to do, food to eat, things to buy etc. He or she searches for "things to do in Hong Kong" and "motels or restaurants in Shanghai".
  • Decision: The buyer has an itinerary and needs to find particular providers in his or her destinations, like "Hyatt in Hong Kong," "cable car in Hong Kong," "CCTV Tower in Shanghai," etc.
Last, but certainly not the least, online reputation management often uses what might be considered or something hardball tactics that fall outside the purview of conventional SEO and Social Media. Whether your business lives and dies by reviews on impactful online publications, then you need to optimize such sites properly and address those negative entries, like defamatory remarks, copied content, improper material etc. that you do not control. Online Marketing Agency

Seo Marketing Company in Chipinge

Search engines such as Google use backlinks as a 'vote of approval' from one website to another, whether or not this has a positive, negative or neutral effect on the website's rankings depends on a few factors. The main factor being the reputation of the link source website.

Firstly, there are a two link-types, DoFollow and No-Follow. Gaining a backlink from a source which provides a do follow link allows for 'Link Equity' to be transferred. Link equity is the term used to describe the flow of authority/trust to a website. Optimal backlinks transfer relevant link equity, with Google expecting relevant websites to link to one another, I.E A dental website would naturally link to a hospital website.

On the other hand, NoFollow links don't allow the passing of link equity. Instead, no follow links are used to signal to Google that you do not wish to pass authority on to the website (Affiliate websites tend to use no-follow link attribute due to the high level of outbound links needed to direct readers to external websites featuring the products)

Google have since released several algorithm updates and new algorithms such as Hummingbird.

The lesson to be learnt is that in order to gain valuable backlinks, that help increase your rankings, they need to be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor text to less than 4%) or the amount added over time.

I try to keep this in mind when thinking about backlink velocity, how many visitors is the page getting? (This can be found in Google Analytics) The reason for this is, that it would be highly unlikely that a website gaining 100 views per month would acquire 200 backlinks per month, naturally. Unnatural signs of backlinks can easily trigger an automated penalty, so this is something to keep in mind.

Well, I hope this has been insightful for you.


Seo Marketing Agency Zimbabwe

Online Advertising Karoi

Web Design & SEO Agency in Karoi

For all the Digital marketing companies in Karoi, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Karoi

The perfect blend of content planning and its promotion is the key to the triumph of a Karoi marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Karoi to reach its pinnacle.

Lead Generation

With SEO in Karoi and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Karoi SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Karoi and no SEO campaign can be implemented without content marketing.

Online Marketing Agency

3 SEO Tips for YouTube Videos

As a professional it is important that you have a website that accurately describes either your business or yourself. With the help of a website design agency you can get a custom WordPress website that will set yourself apart from your competition. Your site will look clean, fresh, and it will be easy to navigate; even for people who don't regularly use the internet. Plus, you won't have to worry about dealing with the designing process yourself.

Taking Advantage of an Easy User Interface

One of the largest advantages that you'll get when you work with WordPress experts is a website that is easy to use for all of your prospective customers. These professionals are aware of what your clients are looking for such as being able to read through information quickly, having effective photographs, and ensuring that the overall presentation of the site is effective. With an easy user interface, people who visit your website will be able to find the information that they want as quickly as possible.

Mastering WordPress

As one of the most popular programs that you can use for designing a website, WordPress is something that requires enough knowledge to use efficiently. There are a variety of plugins and other add-ons that you'd have to learn about without using a website design agency. Instead of focusing just on the designing aspect of the site and making sure that your content is visible, these professionals know the technical aspects of working with WordPress.

Seo Marketing

How To Build A Website: What Is WordPress?

SEO or Search Engine Optimisation has been a widely used strategy since the launch of the very first website back in 1990 by Tim Berners-Lee. This evolving method has gone through so many changes over the years and when we move forwards to the present, hardened SEO's tend to look back (not so) fondly at some of the methods utilised. These however we shall not be dwelling upon. Today we are going to look at some of the techniques used in 2017 that meet Google's Quality Guidelines, are successful and above all, work in-line with the overall notion that user experience is paramount.

Does SEO still exist?

Before we continue, let's address the notion that SEO doesn't actually exist any longer. Of course it does. It's just very different now. Back in the day (age is showing here), a business owner would optimise their website for SEO purposes. Today however, this discipline includes working on a website, social media and overall online reputation. Some may argue that this in itself is an all-round digital marketing strategy. They would be correct in assuming this but as we will moving on, a campaign of 2017 clearly holds some old school solid SEO techniques.

Tip 1: Post regularly and consistently

Tip 2: Converse and engage with your audience. If they ask you a question, answer in a timely response

Tip 3: Share well-written blog posts across social media channels. When shared these create links to your website which again helps build trust for your domain within search engines.

So there you have it...

A peak into SEO for 2017. Understand the keywords prevalent to your business. Target one per page of your website, fitting them into content appropriately and share information with a social media audience.

And it's really that simple?

OK, so there are many other components of a SEO campaign but the above three mentioned will certainly ensure your rankings and traffic begin moving in the right direction. It's important to remember that SEO is a forever strategy requiring time, effort, patience and lots of work. Chip away at this steadily with some ethical methods and you will reap the rewards.

Local SEO

Seo Marketing Company in Karoi

SEO has become a very significant marketing tool in today's world. It not only improves the position of the website but also helps in driving more traffic on online platforms of the brand. However, there are a few mistakes that people often make in this domain. These mistakes can affect the SEO rating of a website and push it down the list.

Here are a few of those mistakes and solutions for each of them:

1. Assuming that analytics are not important when it comes to SEO rating.

It is very important to make sure that analytics are being followed and reviewed frequently so that SEO Marketing (Ratings) can be followed upon. It helps you identify where there is a scope of improvement and in which direction are the efforts being directed.. Follow ups always help in identifying potential threats and opportunities as well.

2. It's only to take motivation, never okay to absolutely copy it.

There is new content being generated almost every day in the vast online world and in this rat race, it becomes essential for a brand to not only produce unique but also interesting content. However, in the same process, it is also important to make sure that none of the content being rolled out under a brand's name is exactly copied from somewhere else. Imitation may ruin the reputation of a company.

6. Mobile targeting is as much a part of SEO as anything else.

One major reason as to why the online world has evolved so drastically is that now a huge part of the world's population has access to internet through their mobile phones. SEO marketing focuses as much on content as it does on its visual representation which differs as per the medium or gadget that the user is accessing it on. Thus, the content should be created while keeping in mind that it is easily accessible and readable on all mediums or gadgets.

SEO Marketing forms an important part of a brand's Digital Marketing strategy and has the potential to completely transform the online presence of a company. Avoiding these above-mentioned mistakes will uplift the ratings. So, go ahead and make your presence felt in the online world.


Seo Marketing Agency Zimbabwe

Lead Generation Agency Kariba

Web Design & SEO Agency in Kariba

For all the Digital marketing companies in Kariba, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Kariba

The perfect blend of content planning and its promotion is the key to the triumph of a Kariba marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Kariba to reach its pinnacle.

SEO Agency

With SEO in Kariba and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Kariba SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Kariba and no SEO campaign can be implemented without content marketing.

Online Marketing Agency

Tips for Content Marketing and SEO

SEO is hardly a well-defined science. Even after all these years, it remains unpredictable and it evolves over time. And I always think like, there is no point in predicting the outcome of your SEO practices unlike or unless you find the right strategies that can push your results. After all these evolutions underwent by Google search engine, one thing is sure as anything, an effective SEO strategy is no longer about keyword stuffing and link counts but about quality in everything.

This article will cover the 10 best SEO strategies that will benefit in your quest for adaptable Digital Marketing ideas.

Optimize Your Website For Mobiles

Mobile optimization has been important for years and it is a known fact that more than 50% of Internet users prefer mobile devices for web browsing (Reference: As per the survey conducted on Oct 2016). Followed by this survey, Google launched their Mobile-first index on Nov 2016. However, with this update, Google took a strong stand that, they began using Mobile version of any website as its primary index. This seemed to be a sudden change of course but it was nothing but understanding their most important aspect, the users. This refers to the significance of a mobile optimized site.

And I personally suggest implementing Structured Data in your mobile websites, because Google admires that.

And in order to optimize your website for mobile and tablet environment successfully, I suggest using WordPress Mobile optimizer. It will help automate your website by automatically adapting to the environment as it senses the kind of device it is being viewed on or else you can create a mobile friendly website by your own. Either way, it is worth spending your time and money on it.

Google Featured Snippets

It's been two years now since Google launched snippets and still for many marketers it is more like a mystic puzzle. If you are not yet convinced that the Google Featured snippets can be helpful in your SEO, then today is my opportunity to change your perspective.

There are few important facts regarding the snippets. First, Featured snippets always come before organic results. And that's why I used to call them '#0 ranking position'. In this scenario, the first organic results itself will be pushed downwards below the 'people also ask' box.

Moreover, You will always get two listings in the result page for a single page. Remember Featured snippet may not always come from the first organic result but definitely, you will get two listings.

Now the question is, How exactly Google is choosing the snippet to feature?

Obviously, Google isn't picking it manually. It's an algorithm.

So, what really is the criteria for picking the content when it comes to the algorithm?

The answer is simple "Right Format", which may vary in accordance with the specifications in Google Algorithm. Featured snippets may be:
Text
Lists (Ordered or Unordered)
Images
Charts
Tables
Knowledge Graphs

And without any disparity, any website can achieve Google Featured snippets. Now, that is the brighter side.

There are also certain disclaimers regarding Featured snippets, You can do a search and find snippet now but it may not be there after an hour or so. And also, just as it can improve your CTR, it can reduce it too. Because the searcher already finds the answer, no need to click your link. Cheeky isn't it?

Cross-channel Marketing

I am sure that most of you people are well aware of Multi-Channel Marketing and are a bit confused about the dissimilarity of this with Cross-Channel Marketing.

Well, it's perfectly okay, I will give an idea of how it works.

Multi-Channel Marketing occurs when you elaborate your presence on multiple platforms. For example Email, Google ads, Social Media ads etc. Now, Cross-Channel Marketing is the advanced or extended version of this. Perfect instance for this will be the "You may be interested in this" section in many platforms like Amazon, Facebook and so on.

The successful Cross-Channel Marketing takes a perfect plan and perfect execution. I would suggest 3 major points where one should perform an intense research before getting into core Cross-Channel Marketing. Here it comes,

Right marketing message and call-to-action.
Timing for your marketing practices
Relevant marketing channels

Most significantly, tracking of your marketing efforts is very important, especially for Cross-Channel Marketing. Because Cross-Channel Marketing is more about customer behaviors across online as well as offline channels. So it is very important to make use of all analytic tools you have access to.

However, Cross-Channel Marketing is still in a growing phase. Even Google analytics requires more improvement to measure and optimally implement the strategies. But obviously, its future is safe as a more targeted Digital Marketing Strategy.

Focus On User Intent

Unlike old days, there is a massive shift in the keyword trend. At first, it was all about finding right keywords and right strategies. But today, you must admit that things are ready to change and is changing as we speak.

The basic reason behind this is, search engine's user knowledge has increased.

What does that mean?

It's simple, search engines know their users better now. In Fact, it has been evolving all these years. People no longer search for specific keyphrases, they prefer more informative and complete phrases. This is why Google is now optimizing their search engine to find out User Intent and not keywords.

So in 2017, I expect marketers to conduct more thorough research on User Intent, user experience, and a lot more before they can start creating an effective Digital Marketing Strategy.

Closing Thoughts

However, A successful SEO strategy is not just about the above-given ideas but an integration of many more intuitive practices which may, in fact, take lot and lot of efforts to master. Even though these ideas may benefit you in bringing results, I suggest implementing all the well-defined SEO practices for more efficient and sustainable outcome.

Thank you.

Digital Marketing Agency

Choose Best Free Themes for WordPress Websites and Blogs

As a professional it is important that you have a website that accurately describes either your business or yourself. With the help of a website design agency you can get a custom WordPress website that will set yourself apart from your competition. Your site will look clean, fresh, and it will be easy to navigate; even for people who don't regularly use the internet. Plus, you won't have to worry about dealing with the designing process yourself.

Taking Advantage of an Easy User Interface

One of the largest advantages that you'll get when you work with WordPress experts is a website that is easy to use for all of your prospective customers. These professionals are aware of what your clients are looking for such as being able to read through information quickly, having effective photographs, and ensuring that the overall presentation of the site is effective. With an easy user interface, people who visit your website will be able to find the information that they want as quickly as possible.

Mastering WordPress

As one of the most popular programs that you can use for designing a website, WordPress is something that requires enough knowledge to use efficiently. There are a variety of plugins and other add-ons that you'd have to learn about without using a website design agency. Instead of focusing just on the designing aspect of the site and making sure that your content is visible, these professionals know the technical aspects of working with WordPress.

Online Marketing Firm

Online Marketing in Kariba

SEO has become a very significant marketing tool in today's world. It not only improves the position of the website but also helps in driving more traffic on online platforms of the brand. However, there are a few mistakes that people often make in this domain. These mistakes can affect the SEO rating of a website and push it down the list.

Here are a few of those mistakes and solutions for each of them:

1. Assuming that analytics are not important when it comes to SEO rating.

It is very important to make sure that analytics are being followed and reviewed frequently so that SEO Marketing (Ratings) can be followed upon. It helps you identify where there is a scope of improvement and in which direction are the efforts being directed.. Follow ups always help in identifying potential threats and opportunities as well.

2. It's only to take motivation, never okay to absolutely copy it.

There is new content being generated almost every day in the vast online world and in this rat race, it becomes essential for a brand to not only produce unique but also interesting content. However, in the same process, it is also important to make sure that none of the content being rolled out under a brand's name is exactly copied from somewhere else. Imitation may ruin the reputation of a company.

6. Mobile targeting is as much a part of SEO as anything else.

One major reason as to why the online world has evolved so drastically is that now a huge part of the world's population has access to internet through their mobile phones. SEO marketing focuses as much on content as it does on its visual representation which differs as per the medium or gadget that the user is accessing it on. Thus, the content should be created while keeping in mind that it is easily accessible and readable on all mediums or gadgets.

SEO Marketing forms an important part of a brand's Digital Marketing strategy and has the potential to completely transform the online presence of a company. Avoiding these above-mentioned mistakes will uplift the ratings. So, go ahead and make your presence felt in the online world.


Seo Marketing Agency Zimbabwe

Lead Generation Chiredzi

Web Design & SEO Agency in Chiredzi

For all the Digital marketing companies in Chiredzi, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Chiredzi

The perfect blend of content planning and its promotion is the key to the triumph of a Chiredzi marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Chiredzi to reach its pinnacle.

Lead Generation

With SEO in Chiredzi and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Chiredzi SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Chiredzi and no SEO campaign can be implemented without content marketing.

Facebook Marketing

Tips To Generate SEO-Friendly Content

If you are writing content for your website, then definitely you want it to reach to the target audience. That's precisely why your content should be SEO friendly. Here are some tips to generate SEO friendly content:

1) Create informative, interesting content
The content that you create should be of high quality and interesting enough to engage your audience. If your content is not unique or is just stuffed with keywords, search engines will penalize your website on one hand and on the other your visitors will definitely go away from your website, never to return again. So, the first tip is to create informative, interesting and easy to understand unique content.To find if your content is 100% unique, there are several plagiarism tools available. Copyscape is one such tool where you can check the originality of your content.Only if the content is unique, you can get a better rank in SERPs.

2) Captivating Headings and Sub headings
A captivating heading can capture your visitor's attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.

6) Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user's perspective when you name the images.

7) Share your content
If people read something they really like, they readily share it on social media. So, to make people share your content, give them the option to do so. You can "AddThis" or "Sharethis" website to add the social media buttons to your website. If the content goes viral, your website will automatically be ranked higher.

Apart from these simple techniques, you can hire an SEO Company for advanced SEO Services and get higher page ranks in the search engines.

Local Seo Agency

Tips for Content Marketing and SEO

A good web design is an accumulation of design elements, contents and various technical functionalities in an effective manner. In earlier times developing a website was a job of an expert. But with the change of time website development has turned to be a simple job for any common people. The only things you need to have are proper tools and programs with which you are ready with your website to be live in just few hours. For this you don't need to be a professional in website designing nor you have to hire a webdesigner for your job. Only WordPress offers you such services where building a software is as easy as typing with your keyboard. People often think WordPress is only used for making blogs. But that is not totally right.

One can modify the display of our website template by WordPress themes. WordPress has a wide range of useful plugins which can be downloaded and installed in a website free of cost. One can have a web application developed with database, front-end and back office admin with the help of WordPress. It is easy, fast and cost effective. Registration and login of users form the front-end and managing them from back-end is possible. One can organize our web pages and their content according to our need, by WordPress. We can add or edit documents, movies, numerical data and pictures etc. in our web pages any time they like. Post is a common thing used in blog sites. Registered users can post articles, comments and images from the front-end of our site and these can be displayed in the home page in order, using WordPress application. This is manageable from the back office admin.

WordPress web design empowers you to edit content and add inputs such as images and other multimedia products to your website. It requires no technical knowledge at all. WordPress is compatible to all the major browsers and operating systems as well. Customization of web layout is easy due to the availability of huge selection of templates. WordPress application is an open source web building software. We can use it free of cost.

I have written few words as a general guidance for the people who are looking for building a WordPress website for them. These are all from my 7 - 8 years working experience as a web developer India. For these valuable years of my career I am working as a leader of the web-programming team of AM Soft, a frontline web development company India. AM Soft has experienced and expert WordPress developer. Using WordPress themes our WordPress developers produce top quality WordPress website and WordPress application. Our WordPress programmer provides WordPress web development fast and accurately. Get top quality service of our experienced WordPress developer at competitive rates. Build a clear concept about WordPress website design, choose the right WordPress web design company and get the nice WordPress website for you. Good luck and best wishes.

Seo Marketing

Digital Marketing Company in Chiredzi

A good web design is an accumulation of design elements, contents and various technical functionalities in an effective manner. In earlier times developing a website was a job of an expert. But with the change of time website development has turned to be a simple job for any common people. The only things you need to have are proper tools and programs with which you are ready with your website to be live in just few hours. For this you don't need to be a professional in website designing nor you have to hire a webdesigner for your job. Only WordPress offers you such services where building a software is as easy as typing with your keyboard. People often think WordPress is only used for making blogs. But that is not totally right.

One can modify the display of our website template by WordPress themes. WordPress has a wide range of useful plugins which can be downloaded and installed in a website free of cost. One can have a web application developed with database, front-end and back office admin with the help of WordPress. It is easy, fast and cost effective. Registration and login of users form the front-end and managing them from back-end is possible. One can organize our web pages and their content according to our need, by WordPress. We can add or edit documents, movies, numerical data and pictures etc. in our web pages any time they like. Post is a common thing used in blog sites. Registered users can post articles, comments and images from the front-end of our site and these can be displayed in the home page in order, using WordPress application. This is manageable from the back office admin.

WordPress web design empowers you to edit content and add inputs such as images and other multimedia products to your website. It requires no technical knowledge at all. WordPress is compatible to all the major browsers and operating systems as well. Customization of web layout is easy due to the availability of huge selection of templates. WordPress application is an open source web building software. We can use it free of cost.

I have written few words as a general guidance for the people who are looking for building a WordPress website for them. These are all from my 7 - 8 years working experience as a web developer India. For these valuable years of my career I am working as a leader of the web-programming team of AM Soft, a frontline web development company India. AM Soft has experienced and expert WordPress developer. Using WordPress themes our WordPress developers produce top quality WordPress website and WordPress application. Our WordPress programmer provides WordPress web development fast and accurately. Get top quality service of our experienced WordPress developer at competitive rates. Build a clear concept about WordPress website design, choose the right WordPress web design company and get the nice WordPress website for you. Good luck and best wishes.


Seo Marketing Agency Zimbabwe

Lead Generation Rusape

Web Design & SEO Agency in Rusape

For all the Digital marketing companies in Rusape, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Rusape

The perfect blend of content planning and its promotion is the key to the triumph of a Rusape marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Rusape to reach its pinnacle.

Online Advertising Company

With SEO in Rusape and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Rusape SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Rusape and no SEO campaign can be implemented without content marketing.

Online Marketing Agency

SEO in 2017

Flash web design has surpassed all other various traditional methods which have been used in web design. It has been widely used in recent operations of every business type, as it is able to give all the attracting features and graphics designs you may have lacked all this time. Flash web design is widely used due to the fact that it has the potential of making interactive and featuring websites in a very short time. The software allows you to use any animation or effect that you may desire to have in your website. This makes owners feel satisfied with a website they can call their own. And not just their own, but their customer's too. The suave, sleek and superb aura given to your website by the flash web design has to be noted by other business owners.

Your website needs graphics, sounds and animations that will mesmerize customers to visit the website to find out what the great site is all about. The flash web design can use the WordPress platform, and this makes it even more applicable when designing your marketing website. Quick communication is one of the very essential features any website should have. Flash websites have very quick communications and thus able to respond to customers with the very short time possible, without keeping them waiting. The use of WordPress platforms makes it easy for the flash to transform the HTML to a very dynamic site.

However, it is also possible that the flash web design will have downsides in issues related to SEO. It actually performs less than expected in SEO friendliness. This means that you have to be prepared on how to get your website emerged on top of the search engines because that will definitely be a 'concern' if you consider getting a flash website. But still, you can figure how you can incorporate WordPress, which is very SEO friendly to ensure that at least your website has a position in search engines rank. It means that items like blogs, online stores, news site and review websites should be forgotten if you are considering flash format, since they are non flash formats.

Facebook Marketing

SEO, Social Media and Online Reputation Management - The Trinity of Internet Marketing

WordPress has become an interface of choice for webmasters to create responsive customized websites. It allows creating a feature rich website even without any deep knowhow of complex HTML or CSS programming. Apart from user friendliness its main solid demand as a preferred website design platform has been the availability of diverse plug-ins that allows added functionality to a website like analyzing and optimizing a website for SEO, making a website mobile friendly, automatic generation of website sitemap and many other functions. However discretion is needed in choosing WordPress website design plug-ins as some plug-ins heavily slow down the website.

4. Flamingo
Flamingo plug-in is to be used in tandem to Contact Form 7 WordPress plugin which allows the messages submitted through contact form to be easily saved into a database. This allows for easy record and retrieval of visitors messages.

5. W3 Total Cache
This WordPress website design plug-in developed by Frederick Towens, allows improving website user experience and web page speed. It facilitates in reducing the website load time, increase in server performance and reduce the bounce rate of a website.

Local SEO

Online Marketing Agency in Rusape

Search Engine Optimization (SEO), Social Media and Online Reputation Management (ORM) are sometimes confused, with the great number of people think that these three are same. Moreover, there is some obvious cross-over, the three have entirely different focuses and follow very different outcomes. Here, in this article, we are about to discuss a little more about their importance and uses.

It is said search engine optimization, online reputation management and social media are the trinity of internet marketing. Let us discuss a little about SEO, Social Media and ORM first.

Why Search Engine Optimization?

SEO is generally concerned about getting a website rank in search engines or to rank better for products and/or services related search terms. It is nothing but a process of increasing the chances of your website to be listed in the first page or first in the search results of popular search engines, such as Google, Yahoo, Bing and so forth.

  • Importance of SEO: It is a viable marketing outlet that can bring your business more qualified leads as well as customers. It can have better return on investment than traditional forms of marketing, for example television and/or print advertisement. It is good for business visibility and branding. SEO can bring traffic to business and give unmatched insight into customers.
Why Social Media Marketing?

Social media marketing is a bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. (the brand, publication or product can be personal or for business), on social media, particularly by encouraging the sharing of content that help attracts the end number of people to a specific website.

To understand the basic differences of SEO, Social Media and ORM, we need to understand the buyers' journey. The buyers' journey consists of three important stages:

  • Awareness: The buyers can easily articulate a need or a problem, but not even aware of any possible solution. He or she likes to go to southeast Asia but may or may not have ideas where to stay or what to do there, so he or she can search for "destination in Southeast Asia," "things to do in Southeast Asia," etc.
  • Consideration: He or she now knows to have a week to spend and a specific budget in mind, but does need to create an itinerary, like the place to visit, thins to do, food to eat, things to buy etc. He or she searches for "things to do in Hong Kong" and "motels or restaurants in Shanghai".
  • Decision: The buyer has an itinerary and needs to find particular providers in his or her destinations, like "Hyatt in Hong Kong," "cable car in Hong Kong," "CCTV Tower in Shanghai," etc.
Last, but certainly not the least, online reputation management often uses what might be considered or something hardball tactics that fall outside the purview of conventional SEO and Social Media. Whether your business lives and dies by reviews on impactful online publications, then you need to optimize such sites properly and address those negative entries, like defamatory remarks, copied content, improper material etc. that you do not control.

Seo Marketing Agency Zimbabwe

Online Marketing Victoria Falls

Web Design & SEO Agency in Victoria Falls

For all the Digital marketing companies in Victoria Falls, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Victoria Falls

The perfect blend of content planning and its promotion is the key to the triumph of a Victoria Falls marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Victoria Falls to reach its pinnacle.

Online Marketing Company

With SEO in Victoria Falls and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Victoria Falls SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Victoria Falls and no SEO campaign can be implemented without content marketing.

Online Marketing Company

SEO in 2017

SEO or Search Engine Optimisation has been a widely used strategy since the launch of the very first website back in 1990 by Tim Berners-Lee. This evolving method has gone through so many changes over the years and when we move forwards to the present, hardened SEO's tend to look back (not so) fondly at some of the methods utilised. These however we shall not be dwelling upon. Today we are going to look at some of the techniques used in 2017 that meet Google's Quality Guidelines, are successful and above all, work in-line with the overall notion that user experience is paramount.

Does SEO still exist?

Before we continue, let's address the notion that SEO doesn't actually exist any longer. Of course it does. It's just very different now. Back in the day (age is showing here), a business owner would optimise their website for SEO purposes. Today however, this discipline includes working on a website, social media and overall online reputation. Some may argue that this in itself is an all-round digital marketing strategy. They would be correct in assuming this but as we will moving on, a campaign of 2017 clearly holds some old school solid SEO techniques.

Tip 1: Post regularly and consistently

Tip 2: Converse and engage with your audience. If they ask you a question, answer in a timely response

Tip 3: Share well-written blog posts across social media channels. When shared these create links to your website which again helps build trust for your domain within search engines.

So there you have it...

A peak into SEO for 2017. Understand the keywords prevalent to your business. Target one per page of your website, fitting them into content appropriately and share information with a social media audience.

And it's really that simple?

OK, so there are many other components of a SEO campaign but the above three mentioned will certainly ensure your rankings and traffic begin moving in the right direction. It's important to remember that SEO is a forever strategy requiring time, effort, patience and lots of work. Chip away at this steadily with some ethical methods and you will reap the rewards.

Online Marketing Company

What is SEO Article Writing? - SEO Copywriting Explained

While making a decision about investing your money and time for promoting your business then you will have to consider certain things like whether to invest in AdWords or on SEO. Though both of these marketing strategies are different from each other still they can be beneficial for your business if used together. You can consult an SEO & AdWords/ PPC Specialist to make a right decision in this regard.

Difference between SEO and AdWords marketing

You can improve the rank of your website on search engine result pages by improving its SEO. It will fetch you more traffic by making your page more relevant for the visitors. Search engines like Google offer search listings free of cost as you cannot buy a better rank for your website. The reason behind this fact is that Google wants a trustworthy and useful content on every website on the top ranks of SERPs.

It helps you promoting your business outside search engines by showing its ads on other relevant sites.

Though AdWords cannot improve the rank of your website still it can help in grabbing the attention of a large number of online visitors.

Thus an SEO & AdWords Specialist in Melbourne can help you in making the right decision for the marketing strategy of your business.

Make sure your website is Mobile-Friendly as well.

Digital Marketing Company

Lead Generation Agency in Victoria Falls

If you are writing content for your website, then definitely you want it to reach to the target audience. That's precisely why your content should be SEO friendly. Here are some tips to generate SEO friendly content:

1) Create informative, interesting content
The content that you create should be of high quality and interesting enough to engage your audience. If your content is not unique or is just stuffed with keywords, search engines will penalize your website on one hand and on the other your visitors will definitely go away from your website, never to return again. So, the first tip is to create informative, interesting and easy to understand unique content.To find if your content is 100% unique, there are several plagiarism tools available. Copyscape is one such tool where you can check the originality of your content.Only if the content is unique, you can get a better rank in SERPs.

2) Captivating Headings and Sub headings
A captivating heading can capture your visitor's attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.

6) Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user's perspective when you name the images.

7) Share your content
If people read something they really like, they readily share it on social media. So, to make people share your content, give them the option to do so. You can "AddThis" or "Sharethis" website to add the social media buttons to your website. If the content goes viral, your website will automatically be ranked higher.

Apart from these simple techniques, you can hire an SEO Company for advanced SEO Services and get higher page ranks in the search engines.


Seo Marketing Agency Zimbabwe

Digital Marketing Redcliff

Web Design & SEO Agency in Redcliff

For all the Digital marketing companies in Redcliff, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Redcliff

The perfect blend of content planning and its promotion is the key to the triumph of a Redcliff marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Redcliff to reach its pinnacle.

Search Engine Optimisation

With SEO in Redcliff and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Redcliff SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Redcliff and no SEO campaign can be implemented without content marketing.

Digital Marketing Company

SEO in 2017

While making a decision about investing your money and time for promoting your business then you will have to consider certain things like whether to invest in AdWords or on SEO. Though both of these marketing strategies are different from each other still they can be beneficial for your business if used together. You can consult an SEO & AdWords/ PPC Specialist to make a right decision in this regard.

Difference between SEO and AdWords marketing

You can improve the rank of your website on search engine result pages by improving its SEO. It will fetch you more traffic by making your page more relevant for the visitors. Search engines like Google offer search listings free of cost as you cannot buy a better rank for your website. The reason behind this fact is that Google wants a trustworthy and useful content on every website on the top ranks of SERPs.

It helps you promoting your business outside search engines by showing its ads on other relevant sites.

Though AdWords cannot improve the rank of your website still it can help in grabbing the attention of a large number of online visitors.

Thus an SEO & AdWords Specialist in Melbourne can help you in making the right decision for the marketing strategy of your business.

Make sure your website is Mobile-Friendly as well.

Online Advertising Company

SEO, Social Media and Online Reputation Management - The Trinity of Internet Marketing

While making a decision about investing your money and time for promoting your business then you will have to consider certain things like whether to invest in AdWords or on SEO. Though both of these marketing strategies are different from each other still they can be beneficial for your business if used together. You can consult an SEO & AdWords/ PPC Specialist to make a right decision in this regard.

Difference between SEO and AdWords marketing

You can improve the rank of your website on search engine result pages by improving its SEO. It will fetch you more traffic by making your page more relevant for the visitors. Search engines like Google offer search listings free of cost as you cannot buy a better rank for your website. The reason behind this fact is that Google wants a trustworthy and useful content on every website on the top ranks of SERPs.

It helps you promoting your business outside search engines by showing its ads on other relevant sites.

Though AdWords cannot improve the rank of your website still it can help in grabbing the attention of a large number of online visitors.

Thus an SEO & AdWords Specialist in Melbourne can help you in making the right decision for the marketing strategy of your business.

Make sure your website is Mobile-Friendly as well.

SEO Agency

Online Marketing Agency in Redcliff

WordPress is a content management system (basically technology that allows you to build and update a website). A lot of people use it as the basis for their blog but you can easily adapt it to create a nice and functional website.

There are actually two versions of WordPress. WordPress.com is the free version, which a lot of people use for personal blogs and personal websites. I wouldn't recommend using the free version as a business site, simply because you don't have the rights to the material on the site - it belongs to WordPress. If they so wished, they could remove your site from the web, and there's nothing you could do about it. Not so good for business. The same goes for Blogger.com which is another free website builder.

The version of WordPress that you want for business is WordPress.org. This is still free but you will need to pay for your own domain name and hosting space on which to install it. If you want to create a website using WordPress, make sure you use a hosting company that provides '1 click WordPress installation' with your hosting package. Most of them provide this as standard, but do check before you buy. If you do have this, follow the instructions from your hosting company to install WordPress on your hosting package. This should only take a few minutes and then you'll have a basic WordPress website ready to be used.

Plugins

These are 'extras' which you can download to your site to add extra functionality. Some are free and some are paid for. There are too many to mention by name here but you'll be able to get plugins to add a sign up form to your site (to capture email addresses), to improve search engine optimisation, to stop spam and hundreds of different things.

Widgets

These are 'extras' that can be put into your sidebar (the strip down the side of the page). You can add all sorts of things like text boxes which contain HTML code for Google Analytics, RSS feeds, an email address capture box and more.


Seo Marketing Agency Zimbabwe

Seo Marketing Beitbridge

Web Design & SEO Agency in Beitbridge

For all the Digital marketing companies in Beitbridge, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Beitbridge

The perfect blend of content planning and its promotion is the key to the triumph of a Beitbridge marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Beitbridge to reach its pinnacle.

Search Engine Optimisation

With SEO in Beitbridge and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Beitbridge SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Beitbridge and no SEO campaign can be implemented without content marketing.

Marketing Company

6 SEO Marketing Mistakes That Should Be Avoided

SEO is hardly a well-defined science. Even after all these years, it remains unpredictable and it evolves over time. And I always think like, there is no point in predicting the outcome of your SEO practices unlike or unless you find the right strategies that can push your results. After all these evolutions underwent by Google search engine, one thing is sure as anything, an effective SEO strategy is no longer about keyword stuffing and link counts but about quality in everything.

This article will cover the 10 best SEO strategies that will benefit in your quest for adaptable Digital Marketing ideas.

Optimize Your Website For Mobiles

Mobile optimization has been important for years and it is a known fact that more than 50% of Internet users prefer mobile devices for web browsing (Reference: As per the survey conducted on Oct 2016). Followed by this survey, Google launched their Mobile-first index on Nov 2016. However, with this update, Google took a strong stand that, they began using Mobile version of any website as its primary index. This seemed to be a sudden change of course but it was nothing but understanding their most important aspect, the users. This refers to the significance of a mobile optimized site.

And I personally suggest implementing Structured Data in your mobile websites, because Google admires that.

And in order to optimize your website for mobile and tablet environment successfully, I suggest using WordPress Mobile optimizer. It will help automate your website by automatically adapting to the environment as it senses the kind of device it is being viewed on or else you can create a mobile friendly website by your own. Either way, it is worth spending your time and money on it.

Google Featured Snippets

It's been two years now since Google launched snippets and still for many marketers it is more like a mystic puzzle. If you are not yet convinced that the Google Featured snippets can be helpful in your SEO, then today is my opportunity to change your perspective.

There are few important facts regarding the snippets. First, Featured snippets always come before organic results. And that's why I used to call them '#0 ranking position'. In this scenario, the first organic results itself will be pushed downwards below the 'people also ask' box.

Moreover, You will always get two listings in the result page for a single page. Remember Featured snippet may not always come from the first organic result but definitely, you will get two listings.

Now the question is, How exactly Google is choosing the snippet to feature?

Obviously, Google isn't picking it manually. It's an algorithm.

So, what really is the criteria for picking the content when it comes to the algorithm?

The answer is simple "Right Format", which may vary in accordance with the specifications in Google Algorithm. Featured snippets may be:
Text
Lists (Ordered or Unordered)
Images
Charts
Tables
Knowledge Graphs

And without any disparity, any website can achieve Google Featured snippets. Now, that is the brighter side.

There are also certain disclaimers regarding Featured snippets, You can do a search and find snippet now but it may not be there after an hour or so. And also, just as it can improve your CTR, it can reduce it too. Because the searcher already finds the answer, no need to click your link. Cheeky isn't it?

Cross-channel Marketing

I am sure that most of you people are well aware of Multi-Channel Marketing and are a bit confused about the dissimilarity of this with Cross-Channel Marketing.

Well, it's perfectly okay, I will give an idea of how it works.

Multi-Channel Marketing occurs when you elaborate your presence on multiple platforms. For example Email, Google ads, Social Media ads etc. Now, Cross-Channel Marketing is the advanced or extended version of this. Perfect instance for this will be the "You may be interested in this" section in many platforms like Amazon, Facebook and so on.

The successful Cross-Channel Marketing takes a perfect plan and perfect execution. I would suggest 3 major points where one should perform an intense research before getting into core Cross-Channel Marketing. Here it comes,

Right marketing message and call-to-action.
Timing for your marketing practices
Relevant marketing channels

Most significantly, tracking of your marketing efforts is very important, especially for Cross-Channel Marketing. Because Cross-Channel Marketing is more about customer behaviors across online as well as offline channels. So it is very important to make use of all analytic tools you have access to.

However, Cross-Channel Marketing is still in a growing phase. Even Google analytics requires more improvement to measure and optimally implement the strategies. But obviously, its future is safe as a more targeted Digital Marketing Strategy.

Focus On User Intent

Unlike old days, there is a massive shift in the keyword trend. At first, it was all about finding right keywords and right strategies. But today, you must admit that things are ready to change and is changing as we speak.

The basic reason behind this is, search engine's user knowledge has increased.

What does that mean?

It's simple, search engines know their users better now. In Fact, it has been evolving all these years. People no longer search for specific keyphrases, they prefer more informative and complete phrases. This is why Google is now optimizing their search engine to find out User Intent and not keywords.

So in 2017, I expect marketers to conduct more thorough research on User Intent, user experience, and a lot more before they can start creating an effective Digital Marketing Strategy.

Closing Thoughts

However, A successful SEO strategy is not just about the above-given ideas but an integration of many more intuitive practices which may, in fact, take lot and lot of efforts to master. Even though these ideas may benefit you in bringing results, I suggest implementing all the well-defined SEO practices for more efficient and sustainable outcome.

Thank you.

Lead Generation

Tips To Generate SEO-Friendly Content

SEO is hardly a well-defined science. Even after all these years, it remains unpredictable and it evolves over time. And I always think like, there is no point in predicting the outcome of your SEO practices unlike or unless you find the right strategies that can push your results. After all these evolutions underwent by Google search engine, one thing is sure as anything, an effective SEO strategy is no longer about keyword stuffing and link counts but about quality in everything.

This article will cover the 10 best SEO strategies that will benefit in your quest for adaptable Digital Marketing ideas.

Optimize Your Website For Mobiles

Mobile optimization has been important for years and it is a known fact that more than 50% of Internet users prefer mobile devices for web browsing (Reference: As per the survey conducted on Oct 2016). Followed by this survey, Google launched their Mobile-first index on Nov 2016. However, with this update, Google took a strong stand that, they began using Mobile version of any website as its primary index. This seemed to be a sudden change of course but it was nothing but understanding their most important aspect, the users. This refers to the significance of a mobile optimized site.

And I personally suggest implementing Structured Data in your mobile websites, because Google admires that.

And in order to optimize your website for mobile and tablet environment successfully, I suggest using WordPress Mobile optimizer. It will help automate your website by automatically adapting to the environment as it senses the kind of device it is being viewed on or else you can create a mobile friendly website by your own. Either way, it is worth spending your time and money on it.

Google Featured Snippets

It's been two years now since Google launched snippets and still for many marketers it is more like a mystic puzzle. If you are not yet convinced that the Google Featured snippets can be helpful in your SEO, then today is my opportunity to change your perspective.

There are few important facts regarding the snippets. First, Featured snippets always come before organic results. And that's why I used to call them '#0 ranking position'. In this scenario, the first organic results itself will be pushed downwards below the 'people also ask' box.

Moreover, You will always get two listings in the result page for a single page. Remember Featured snippet may not always come from the first organic result but definitely, you will get two listings.

Now the question is, How exactly Google is choosing the snippet to feature?

Obviously, Google isn't picking it manually. It's an algorithm.

So, what really is the criteria for picking the content when it comes to the algorithm?

The answer is simple "Right Format", which may vary in accordance with the specifications in Google Algorithm. Featured snippets may be:
Text
Lists (Ordered or Unordered)
Images
Charts
Tables
Knowledge Graphs

And without any disparity, any website can achieve Google Featured snippets. Now, that is the brighter side.

There are also certain disclaimers regarding Featured snippets, You can do a search and find snippet now but it may not be there after an hour or so. And also, just as it can improve your CTR, it can reduce it too. Because the searcher already finds the answer, no need to click your link. Cheeky isn't it?

Cross-channel Marketing

I am sure that most of you people are well aware of Multi-Channel Marketing and are a bit confused about the dissimilarity of this with Cross-Channel Marketing.

Well, it's perfectly okay, I will give an idea of how it works.

Multi-Channel Marketing occurs when you elaborate your presence on multiple platforms. For example Email, Google ads, Social Media ads etc. Now, Cross-Channel Marketing is the advanced or extended version of this. Perfect instance for this will be the "You may be interested in this" section in many platforms like Amazon, Facebook and so on.

The successful Cross-Channel Marketing takes a perfect plan and perfect execution. I would suggest 3 major points where one should perform an intense research before getting into core Cross-Channel Marketing. Here it comes,

Right marketing message and call-to-action.
Timing for your marketing practices
Relevant marketing channels

Most significantly, tracking of your marketing efforts is very important, especially for Cross-Channel Marketing. Because Cross-Channel Marketing is more about customer behaviors across online as well as offline channels. So it is very important to make use of all analytic tools you have access to.

However, Cross-Channel Marketing is still in a growing phase. Even Google analytics requires more improvement to measure and optimally implement the strategies. But obviously, its future is safe as a more targeted Digital Marketing Strategy.

Focus On User Intent

Unlike old days, there is a massive shift in the keyword trend. At first, it was all about finding right keywords and right strategies. But today, you must admit that things are ready to change and is changing as we speak.

The basic reason behind this is, search engine's user knowledge has increased.

What does that mean?

It's simple, search engines know their users better now. In Fact, it has been evolving all these years. People no longer search for specific keyphrases, they prefer more informative and complete phrases. This is why Google is now optimizing their search engine to find out User Intent and not keywords.

So in 2017, I expect marketers to conduct more thorough research on User Intent, user experience, and a lot more before they can start creating an effective Digital Marketing Strategy.

Closing Thoughts

However, A successful SEO strategy is not just about the above-given ideas but an integration of many more intuitive practices which may, in fact, take lot and lot of efforts to master. Even though these ideas may benefit you in bringing results, I suggest implementing all the well-defined SEO practices for more efficient and sustainable outcome.

Thank you.

Local Seo Agency

Online Marketing Company in Beitbridge

WordPress has become an interface of choice for webmasters to create responsive customized websites. It allows creating a feature rich website even without any deep knowhow of complex HTML or CSS programming. Apart from user friendliness its main solid demand as a preferred website design platform has been the availability of diverse plug-ins that allows added functionality to a website like analyzing and optimizing a website for SEO, making a website mobile friendly, automatic generation of website sitemap and many other functions. However discretion is needed in choosing WordPress website design plug-ins as some plug-ins heavily slow down the website.

4. Flamingo
Flamingo plug-in is to be used in tandem to Contact Form 7 WordPress plugin which allows the messages submitted through contact form to be easily saved into a database. This allows for easy record and retrieval of visitors messages.

5. W3 Total Cache
This WordPress website design plug-in developed by Frederick Towens, allows improving website user experience and web page speed. It facilitates in reducing the website load time, increase in server performance and reduce the bounce rate of a website.


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Local Seo Marketing Bindura

Web Design & SEO Agency in Bindura

For all the Digital marketing companies in Bindura, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Bindura

The perfect blend of content planning and its promotion is the key to the triumph of a Bindura marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Bindura to reach its pinnacle.

Digital Marketing Company

With SEO in Bindura and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Bindura SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Bindura and no SEO campaign can be implemented without content marketing.

Digital Marketing Agency

Top 7 WordPress Website Design Trends That Will Accelerate In 2017

If you are writing content for your website, then definitely you want it to reach to the target audience. That's precisely why your content should be SEO friendly. Here are some tips to generate SEO friendly content:

1) Create informative, interesting content
The content that you create should be of high quality and interesting enough to engage your audience. If your content is not unique or is just stuffed with keywords, search engines will penalize your website on one hand and on the other your visitors will definitely go away from your website, never to return again. So, the first tip is to create informative, interesting and easy to understand unique content.To find if your content is 100% unique, there are several plagiarism tools available. Copyscape is one such tool where you can check the originality of your content.Only if the content is unique, you can get a better rank in SERPs.

2) Captivating Headings and Sub headings
A captivating heading can capture your visitor's attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.

6) Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user's perspective when you name the images.

7) Share your content
If people read something they really like, they readily share it on social media. So, to make people share your content, give them the option to do so. You can "AddThis" or "Sharethis" website to add the social media buttons to your website. If the content goes viral, your website will automatically be ranked higher.

Apart from these simple techniques, you can hire an SEO Company for advanced SEO Services and get higher page ranks in the search engines.

Website Designer

Choose Best Free Themes for WordPress Websites and Blogs

Designing your personal blog with the help of free themes for WordPress websites will prove to be more beneficial for sure. Faster responsive themes, which adapt to your personalized website readily, are the most needed feature in the first place. Projecting a professional look from such themes will prove to be even more useful from a business perspective. Creative programmers with several years of robust experience will be working upon such themes to produce the best results.

Free themes for WordPress blogs too are helpful for the professionals, in case they would like to explore unique features as per their requirement. SEO friendly features are included because of which ranking the concerned blogs upon the search engine list will be possible from various prospects. Creating best blogs with the consideration of maximum concepts is ensured by the dedicated programmers, along with all those features that are to be made available as per the user requirements. Top themes meant for the creation of most useful concepts too will prove to be highly valuable.

Professional bloggers will be able to organize their blog posts in an extensive manner with the consideration of Free themes for WordPress blogs as per the requirement. Experienced WP programmers are known to create, design and publish the latest set of themes on the basis of current requirements of the bloggers from contrasting backgrounds of their profession. More specifically, it is because of those themes, which you cannot afford to overlook, the ultimate online user experience is possible. Scoring more upon the search engine list is something that is followed in the aftermath due to the perfect realization of multiple themes in an exclusive manner.

Website Designer

Local Seo Marketing in Bindura

Search Engine Optimization (SEO), Social Media and Online Reputation Management (ORM) are sometimes confused, with the great number of people think that these three are same. Moreover, there is some obvious cross-over, the three have entirely different focuses and follow very different outcomes. Here, in this article, we are about to discuss a little more about their importance and uses.

It is said search engine optimization, online reputation management and social media are the trinity of internet marketing. Let us discuss a little about SEO, Social Media and ORM first.

Why Search Engine Optimization?

SEO is generally concerned about getting a website rank in search engines or to rank better for products and/or services related search terms. It is nothing but a process of increasing the chances of your website to be listed in the first page or first in the search results of popular search engines, such as Google, Yahoo, Bing and so forth.

  • Importance of SEO: It is a viable marketing outlet that can bring your business more qualified leads as well as customers. It can have better return on investment than traditional forms of marketing, for example television and/or print advertisement. It is good for business visibility and branding. SEO can bring traffic to business and give unmatched insight into customers.
Why Social Media Marketing?

Social media marketing is a bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. (the brand, publication or product can be personal or for business), on social media, particularly by encouraging the sharing of content that help attracts the end number of people to a specific website.

To understand the basic differences of SEO, Social Media and ORM, we need to understand the buyers' journey. The buyers' journey consists of three important stages:

  • Awareness: The buyers can easily articulate a need or a problem, but not even aware of any possible solution. He or she likes to go to southeast Asia but may or may not have ideas where to stay or what to do there, so he or she can search for "destination in Southeast Asia," "things to do in Southeast Asia," etc.
  • Consideration: He or she now knows to have a week to spend and a specific budget in mind, but does need to create an itinerary, like the place to visit, thins to do, food to eat, things to buy etc. He or she searches for "things to do in Hong Kong" and "motels or restaurants in Shanghai".
  • Decision: The buyer has an itinerary and needs to find particular providers in his or her destinations, like "Hyatt in Hong Kong," "cable car in Hong Kong," "CCTV Tower in Shanghai," etc.
Last, but certainly not the least, online reputation management often uses what might be considered or something hardball tactics that fall outside the purview of conventional SEO and Social Media. Whether your business lives and dies by reviews on impactful online publications, then you need to optimize such sites properly and address those negative entries, like defamatory remarks, copied content, improper material etc. that you do not control.

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