Web Design & SEO Agency in Norton
For all the Digital marketing companies in Norton, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.
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The perfect blend of content planning and its promotion is the key to the triumph of a Norton marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Norton to reach its pinnacle.
With SEO in Norton and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.
Content marketing is the medium for Norton SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Norton and no SEO campaign can be implemented without content marketing.
SEO in 2017
While making a decision about investing your money and time for promoting your business then you will have to consider certain things like whether to invest in AdWords or on SEO. Though both of these marketing strategies are different from each other still they can be beneficial for your business if used together. You can consult an SEO & AdWords/ PPC Specialist to make a right decision in this regard.
Difference between SEO and AdWords marketing
You can improve the rank of your website on search engine result pages by improving its SEO. It will fetch you more traffic by making your page more relevant for the visitors. Search engines like Google offer search listings free of cost as you cannot buy a better rank for your website. The reason behind this fact is that Google wants a trustworthy and useful content on every website on the top ranks of SERPs.
It helps you promoting your business outside search engines by showing its ads on other relevant sites.
Though AdWords cannot improve the rank of your website still it can help in grabbing the attention of a large number of online visitors.
Thus an SEO & AdWords Specialist in Melbourne can help you in making the right decision for the marketing strategy of your business.
Make sure your website is Mobile-Friendly as well.
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Search Engine Optimization (SEO), Social Media and Online Reputation Management (ORM) are sometimes confused, with the great number of people think that these three are same. Moreover, there is some obvious cross-over, the three have entirely different focuses and follow very different outcomes. Here, in this article, we are about to discuss a little more about their importance and uses.
It is said search engine optimization, online reputation management and social media are the trinity of internet marketing. Let us discuss a little about SEO, Social Media and ORM first.
Why Search Engine Optimization?
SEO is generally concerned about getting a website rank in search engines or to rank better for products and/or services related search terms. It is nothing but a process of increasing the chances of your website to be listed in the first page or first in the search results of popular search engines, such as Google, Yahoo, Bing and so forth.
- Importance of SEO: It is a viable marketing outlet that can bring your business more qualified leads as well as customers. It can have better return on investment than traditional forms of marketing, for example television and/or print advertisement. It is good for business visibility and branding. SEO can bring traffic to business and give unmatched insight into customers.
Social media marketing is a bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. (the brand, publication or product can be personal or for business), on social media, particularly by encouraging the sharing of content that help attracts the end number of people to a specific website.
To understand the basic differences of SEO, Social Media and ORM, we need to understand the buyers' journey. The buyers' journey consists of three important stages:
- Awareness: The buyers can easily articulate a need or a problem, but not even aware of any possible solution. He or she likes to go to southeast Asia but may or may not have ideas where to stay or what to do there, so he or she can search for "destination in Southeast Asia," "things to do in Southeast Asia," etc.
- Consideration: He or she now knows to have a week to spend and a specific budget in mind, but does need to create an itinerary, like the place to visit, thins to do, food to eat, things to buy etc. He or she searches for "things to do in Hong Kong" and "motels or restaurants in Shanghai".
- Decision: The buyer has an itinerary and needs to find particular providers in his or her destinations, like "Hyatt in Hong Kong," "cable car in Hong Kong," "CCTV Tower in Shanghai," etc.
Seo Marketing in Norton
If you are writing content for your website, then definitely you want it to reach to the target audience. That's precisely why your content should be SEO friendly. Here are some tips to generate SEO friendly content:
1) Create informative, interesting content
The content that you create should be of high quality and interesting enough to engage your audience. If your content is not unique or is just stuffed with keywords, search engines will penalize your website on one hand and on the other your visitors will definitely go away from your website, never to return again. So, the first tip is to create informative, interesting and easy to understand unique content.To find if your content is 100% unique, there are several plagiarism tools available. Copyscape is one such tool where you can check the originality of your content.Only if the content is unique, you can get a better rank in SERPs.
2) Captivating Headings and Sub headings
A captivating heading can capture your visitor's attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.
6) Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user's perspective when you name the images.
7) Share your content
If people read something they really like, they readily share it on social media. So, to make people share your content, give them the option to do so. You can "AddThis" or "Sharethis" website to add the social media buttons to your website. If the content goes viral, your website will automatically be ranked higher.
Apart from these simple techniques, you can hire an SEO Company for advanced SEO Services and get higher page ranks in the search engines.