Digital Marketing Company Chinhoyi

Web Design & SEO Agency in Chinhoyi

For all the Digital marketing companies in Chinhoyi, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Chinhoyi

The perfect blend of content planning and its promotion is the key to the triumph of a Chinhoyi marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Chinhoyi to reach its pinnacle.

Website Company

With SEO in Chinhoyi and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Chinhoyi SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Chinhoyi and no SEO campaign can be implemented without content marketing.

Digital Marketing Company

SEO in 2017

SEO is hardly a well-defined science. Even after all these years, it remains unpredictable and it evolves over time. And I always think like, there is no point in predicting the outcome of your SEO practices unlike or unless you find the right strategies that can push your results. After all these evolutions underwent by Google search engine, one thing is sure as anything, an effective SEO strategy is no longer about keyword stuffing and link counts but about quality in everything.

This article will cover the 10 best SEO strategies that will benefit in your quest for adaptable Digital Marketing ideas.

Optimize Your Website For Mobiles

Mobile optimization has been important for years and it is a known fact that more than 50% of Internet users prefer mobile devices for web browsing (Reference: As per the survey conducted on Oct 2016). Followed by this survey, Google launched their Mobile-first index on Nov 2016. However, with this update, Google took a strong stand that, they began using Mobile version of any website as its primary index. This seemed to be a sudden change of course but it was nothing but understanding their most important aspect, the users. This refers to the significance of a mobile optimized site.

And I personally suggest implementing Structured Data in your mobile websites, because Google admires that.

And in order to optimize your website for mobile and tablet environment successfully, I suggest using WordPress Mobile optimizer. It will help automate your website by automatically adapting to the environment as it senses the kind of device it is being viewed on or else you can create a mobile friendly website by your own. Either way, it is worth spending your time and money on it.

Google Featured Snippets

It's been two years now since Google launched snippets and still for many marketers it is more like a mystic puzzle. If you are not yet convinced that the Google Featured snippets can be helpful in your SEO, then today is my opportunity to change your perspective.

There are few important facts regarding the snippets. First, Featured snippets always come before organic results. And that's why I used to call them '#0 ranking position'. In this scenario, the first organic results itself will be pushed downwards below the 'people also ask' box.

Moreover, You will always get two listings in the result page for a single page. Remember Featured snippet may not always come from the first organic result but definitely, you will get two listings.

Now the question is, How exactly Google is choosing the snippet to feature?

Obviously, Google isn't picking it manually. It's an algorithm.

So, what really is the criteria for picking the content when it comes to the algorithm?

The answer is simple "Right Format", which may vary in accordance with the specifications in Google Algorithm. Featured snippets may be:
Text
Lists (Ordered or Unordered)
Images
Charts
Tables
Knowledge Graphs

And without any disparity, any website can achieve Google Featured snippets. Now, that is the brighter side.

There are also certain disclaimers regarding Featured snippets, You can do a search and find snippet now but it may not be there after an hour or so. And also, just as it can improve your CTR, it can reduce it too. Because the searcher already finds the answer, no need to click your link. Cheeky isn't it?

Cross-channel Marketing

I am sure that most of you people are well aware of Multi-Channel Marketing and are a bit confused about the dissimilarity of this with Cross-Channel Marketing.

Well, it's perfectly okay, I will give an idea of how it works.

Multi-Channel Marketing occurs when you elaborate your presence on multiple platforms. For example Email, Google ads, Social Media ads etc. Now, Cross-Channel Marketing is the advanced or extended version of this. Perfect instance for this will be the "You may be interested in this" section in many platforms like Amazon, Facebook and so on.

The successful Cross-Channel Marketing takes a perfect plan and perfect execution. I would suggest 3 major points where one should perform an intense research before getting into core Cross-Channel Marketing. Here it comes,

Right marketing message and call-to-action.
Timing for your marketing practices
Relevant marketing channels

Most significantly, tracking of your marketing efforts is very important, especially for Cross-Channel Marketing. Because Cross-Channel Marketing is more about customer behaviors across online as well as offline channels. So it is very important to make use of all analytic tools you have access to.

However, Cross-Channel Marketing is still in a growing phase. Even Google analytics requires more improvement to measure and optimally implement the strategies. But obviously, its future is safe as a more targeted Digital Marketing Strategy.

Focus On User Intent

Unlike old days, there is a massive shift in the keyword trend. At first, it was all about finding right keywords and right strategies. But today, you must admit that things are ready to change and is changing as we speak.

The basic reason behind this is, search engine's user knowledge has increased.

What does that mean?

It's simple, search engines know their users better now. In Fact, it has been evolving all these years. People no longer search for specific keyphrases, they prefer more informative and complete phrases. This is why Google is now optimizing their search engine to find out User Intent and not keywords.

So in 2017, I expect marketers to conduct more thorough research on User Intent, user experience, and a lot more before they can start creating an effective Digital Marketing Strategy.

Closing Thoughts

However, A successful SEO strategy is not just about the above-given ideas but an integration of many more intuitive practices which may, in fact, take lot and lot of efforts to master. Even though these ideas may benefit you in bringing results, I suggest implementing all the well-defined SEO practices for more efficient and sustainable outcome.

Thank you.

Lead Generation

Top 10 Dynamic SEO Strategies For 2017

Flash web design has surpassed all other various traditional methods which have been used in web design. It has been widely used in recent operations of every business type, as it is able to give all the attracting features and graphics designs you may have lacked all this time. Flash web design is widely used due to the fact that it has the potential of making interactive and featuring websites in a very short time. The software allows you to use any animation or effect that you may desire to have in your website. This makes owners feel satisfied with a website they can call their own. And not just their own, but their customer's too. The suave, sleek and superb aura given to your website by the flash web design has to be noted by other business owners.

Your website needs graphics, sounds and animations that will mesmerize customers to visit the website to find out what the great site is all about. The flash web design can use the WordPress platform, and this makes it even more applicable when designing your marketing website. Quick communication is one of the very essential features any website should have. Flash websites have very quick communications and thus able to respond to customers with the very short time possible, without keeping them waiting. The use of WordPress platforms makes it easy for the flash to transform the HTML to a very dynamic site.

However, it is also possible that the flash web design will have downsides in issues related to SEO. It actually performs less than expected in SEO friendliness. This means that you have to be prepared on how to get your website emerged on top of the search engines because that will definitely be a 'concern' if you consider getting a flash website. But still, you can figure how you can incorporate WordPress, which is very SEO friendly to ensure that at least your website has a position in search engines rank. It means that items like blogs, online stores, news site and review websites should be forgotten if you are considering flash format, since they are non flash formats.

Seo Marketing Agency

Online Marketing Agency in Chinhoyi

It is not hard to find out how to design a WordPress website. All of the instructions you need are in the program. All you have to do is follow them. The easiest way I have found is with WordPress Express.

WordPress Express makes learning how to design a WordPress website very simple and fast. There are only a few prompts in the program. You will have to get a domain name yourself, but other than web hosting, that is all the program requires to get the site up. Depending on your content, you will have hundreds of templates and color schemes to choose from. Please note that you will have to supply all the content for your site. This program only helps you put the site up, not filling in the pages you create.

There are tutorials available on how to design a WordPress website. Many of these include tips that will make the most of your pages. I would highly recommend them since not all of us can think of everything the first time we try something.


Seo Marketing Agency Zimbabwe