Web Design & SEO Agency in Chitungwiza
For all the Digital marketing companies in Chitungwiza, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.
How To Design A WordPress Website in Chitungwiza
The perfect blend of content planning and its promotion is the key to the triumph of a Chitungwiza marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Chitungwiza to reach its pinnacle.
With SEO in Chitungwiza and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.
Content marketing is the medium for Chitungwiza SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Chitungwiza and no SEO campaign can be implemented without content marketing.
SEO, Social Media and Online Reputation Management - The Trinity of Internet Marketing
WordPress is a content management system (basically technology that allows you to build and update a website). A lot of people use it as the basis for their blog but you can easily adapt it to create a nice and functional website.
There are actually two versions of WordPress. WordPress.com is the free version, which a lot of people use for personal blogs and personal websites. I wouldn't recommend using the free version as a business site, simply because you don't have the rights to the material on the site - it belongs to WordPress. If they so wished, they could remove your site from the web, and there's nothing you could do about it. Not so good for business. The same goes for Blogger.com which is another free website builder.
The version of WordPress that you want for business is WordPress.org. This is still free but you will need to pay for your own domain name and hosting space on which to install it. If you want to create a website using WordPress, make sure you use a hosting company that provides '1 click WordPress installation' with your hosting package. Most of them provide this as standard, but do check before you buy. If you do have this, follow the instructions from your hosting company to install WordPress on your hosting package. This should only take a few minutes and then you'll have a basic WordPress website ready to be used.
These are 'extras' which you can download to your site to add extra functionality. Some are free and some are paid for. There are too many to mention by name here but you'll be able to get plugins to add a sign up form to your site (to capture email addresses), to improve search engine optimisation, to stop spam and hundreds of different things.
These are 'extras' that can be put into your sidebar (the strip down the side of the page). You can add all sorts of things like text boxes which contain HTML code for Google Analytics, RSS feeds, an email address capture box and more.
Tips for Content Marketing and SEO
While making a decision about investing your money and time for promoting your business then you will have to consider certain things like whether to invest in AdWords or on SEO. Though both of these marketing strategies are different from each other still they can be beneficial for your business if used together. You can consult an SEO & AdWords/ PPC Specialist to make a right decision in this regard.
Difference between SEO and AdWords marketing
You can improve the rank of your website on search engine result pages by improving its SEO. It will fetch you more traffic by making your page more relevant for the visitors. Search engines like Google offer search listings free of cost as you cannot buy a better rank for your website. The reason behind this fact is that Google wants a trustworthy and useful content on every website on the top ranks of SERPs.
It helps you promoting your business outside search engines by showing its ads on other relevant sites.
Though AdWords cannot improve the rank of your website still it can help in grabbing the attention of a large number of online visitors.
Thus an SEO & AdWords Specialist in Melbourne can help you in making the right decision for the marketing strategy of your business.
Make sure your website is Mobile-Friendly as well.
Lead Generation Company in Chitungwiza
YouTube is today the world's second biggest search engine. It has a huge untapped traffic source. It boasts of over a whopping 30 million visitors each day. Below are three simple, yet very effective strategies on how to optimize your YouTube videos for Google and YouTube rankings.
Find Video Keywords
Just like anything that has to do with SEO, you need to do keyword research. The goal here is to find the keywords whose results feature on Google's first page. These ones are called video keywords. Optimizing your video for keywords that do not have any video results in Google will mean that you will only get traffic from people who will be searching on YouTube. Conversely, if you correctly optimize for video keywords, then you will get targeted traffic coming to your video directly from the first page of Google.
The YouTube video description is very important. Google and YouTube usually rely on the text description of your video to determine the video's content in order to rank it. You should describe your video mindful of the following:
--Put your link at the topmost area of the video.
--The description should be at least 250 words.
--The first twenty five words of the description should contain the keyword.
--Include the keyword 3-4 times in the description.
Equally important are tags, video title, and video filename. Use them with SEO in mind.
If you do these things well, you will see an exponential growth in the numbers of your audience as you will rank well both in Google and in YouTube itself.