Web Design & SEO Agency in Gweru
For all the Digital marketing companies in Gweru, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.
How To Design A WordPress Website in Gweru
The perfect blend of content planning and its promotion is the key to the triumph of a Gweru marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Gweru to reach its pinnacle.
With SEO in Gweru and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.
Content marketing is the medium for Gweru SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Gweru and no SEO campaign can be implemented without content marketing.
Choose Best Free Themes for WordPress Websites and Blogs
There's a reason why WordPress is the choice of most people when it comes to blogging, or putting up a website. In fact, there are several. Let's take a look, and see if we can break this down into a WordPress Design Guide for you.
What is WordPress?
WordPress is a user-friendly website creation tool. It has a ton of users. In fact, 24% of all webpages are created on WordPress. Over 500 new sites a day pop up... all courtesy of WordPress. If you are thinking of starting a website, and you don't have a lot of experience, WordPress is probably your best option.
Themes determine the look and feel of your website. WordPress seems to have something for everybody. They have a ton of free themes that you can choose from as you begin to design your site. If you don't find anything you like, browse the paid themes (Premium themes). You want to pick a theme that represents your business. If you can't decide between a couple, you can change it later. Once you've developed a certain look that corresponds with your brand, you will want to keep it the same. Your best bet is to play with it in the design phase before you go live
Ask anybody about designing a site through WordPress, and they're likely to respond by telling you that it's all about the plug ins. These are software and programs that can be used in conjunction with WordPress sites. Because they're designed to "plug in", they're all ready to interface with WordPress. These are designed to give you tools to monetize your site, expand your marketing, and interact with your audience.
2) Keep It:
- Prospect Focused
4) Be certain that any media on the site ties into your business
5) Include a clear Call to Action - What do you want your customers to do from there? Click? Call? Sign Up?
6) Avoid too much text, especially on the home page.
Let Your Website Be Your Ambassador
Your site should be designed to attract customers and prospective customers. Keep it engaging. Create different types of content for it. Maintain a blog to keep folks up to date on your company, any promotions, etc.
Make sure you promote your site on social media to drive traffic to it. It doesn't matter how awesome your site is if nobody sees it.
Use SEO (Search Engine Optimization) tools, available on WordPress and through Plug Ins to boost your page's rankings. When people search your business, you want to be on the first page. Very few searches make it to the second page.
Offers visitors something in exchange for their email address and opting in to your mailing list. It will be a digital report, eBook, or white paper. Make it something they will be interested to get.
Happy Designing! You're on your way!
How To Build A Website: What Is WordPress?
Search Engine Optimization (SEO), Social Media and Online Reputation Management (ORM) are sometimes confused, with the great number of people think that these three are same. Moreover, there is some obvious cross-over, the three have entirely different focuses and follow very different outcomes. Here, in this article, we are about to discuss a little more about their importance and uses.
It is said search engine optimization, online reputation management and social media are the trinity of internet marketing. Let us discuss a little about SEO, Social Media and ORM first.
Why Search Engine Optimization?
SEO is generally concerned about getting a website rank in search engines or to rank better for products and/or services related search terms. It is nothing but a process of increasing the chances of your website to be listed in the first page or first in the search results of popular search engines, such as Google, Yahoo, Bing and so forth.
- Importance of SEO: It is a viable marketing outlet that can bring your business more qualified leads as well as customers. It can have better return on investment than traditional forms of marketing, for example television and/or print advertisement. It is good for business visibility and branding. SEO can bring traffic to business and give unmatched insight into customers.
Social media marketing is a bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. (the brand, publication or product can be personal or for business), on social media, particularly by encouraging the sharing of content that help attracts the end number of people to a specific website.
To understand the basic differences of SEO, Social Media and ORM, we need to understand the buyers' journey. The buyers' journey consists of three important stages:
- Awareness: The buyers can easily articulate a need or a problem, but not even aware of any possible solution. He or she likes to go to southeast Asia but may or may not have ideas where to stay or what to do there, so he or she can search for "destination in Southeast Asia," "things to do in Southeast Asia," etc.
- Consideration: He or she now knows to have a week to spend and a specific budget in mind, but does need to create an itinerary, like the place to visit, thins to do, food to eat, things to buy etc. He or she searches for "things to do in Hong Kong" and "motels or restaurants in Shanghai".
- Decision: The buyer has an itinerary and needs to find particular providers in his or her destinations, like "Hyatt in Hong Kong," "cable car in Hong Kong," "CCTV Tower in Shanghai," etc.
Digital Marketing Company in Gweru
Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.
What is SEO?
SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.
What are some of these "things?"
There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.
What is SEO As It Relates to Freelance Writers?
What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.
For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.
In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:
"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."
And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.