Web Design & SEO Agency in Redcliff
For all the Digital marketing companies in Redcliff, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.
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The perfect blend of content planning and its promotion is the key to the triumph of a Redcliff marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Redcliff to reach its pinnacle.
With SEO in Redcliff and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.
Content marketing is the medium for Redcliff SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Redcliff and no SEO campaign can be implemented without content marketing.
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SEO or Search Engine Optimisation has been a widely used strategy since the launch of the very first website back in 1990 by Tim Berners-Lee. This evolving method has gone through so many changes over the years and when we move forwards to the present, hardened SEO's tend to look back (not so) fondly at some of the methods utilised. These however we shall not be dwelling upon. Today we are going to look at some of the techniques used in 2017 that meet Google's Quality Guidelines, are successful and above all, work in-line with the overall notion that user experience is paramount.
Does SEO still exist?
Before we continue, let's address the notion that SEO doesn't actually exist any longer. Of course it does. It's just very different now. Back in the day (age is showing here), a business owner would optimise their website for SEO purposes. Today however, this discipline includes working on a website, social media and overall online reputation. Some may argue that this in itself is an all-round digital marketing strategy. They would be correct in assuming this but as we will moving on, a campaign of 2017 clearly holds some old school solid SEO techniques.
Tip 1: Post regularly and consistently
Tip 2: Converse and engage with your audience. If they ask you a question, answer in a timely response
Tip 3: Share well-written blog posts across social media channels. When shared these create links to your website which again helps build trust for your domain within search engines.
So there you have it...
A peak into SEO for 2017. Understand the keywords prevalent to your business. Target one per page of your website, fitting them into content appropriately and share information with a social media audience.
And it's really that simple?
OK, so there are many other components of a SEO campaign but the above three mentioned will certainly ensure your rankings and traffic begin moving in the right direction. It's important to remember that SEO is a forever strategy requiring time, effort, patience and lots of work. Chip away at this steadily with some ethical methods and you will reap the rewards.
Tips for Content Marketing and SEO
If you are writing content for your website, then definitely you want it to reach to the target audience. That's precisely why your content should be SEO friendly. Here are some tips to generate SEO friendly content:
1) Create informative, interesting content
The content that you create should be of high quality and interesting enough to engage your audience. If your content is not unique or is just stuffed with keywords, search engines will penalize your website on one hand and on the other your visitors will definitely go away from your website, never to return again. So, the first tip is to create informative, interesting and easy to understand unique content.To find if your content is 100% unique, there are several plagiarism tools available. Copyscape is one such tool where you can check the originality of your content.Only if the content is unique, you can get a better rank in SERPs.
2) Captivating Headings and Sub headings
A captivating heading can capture your visitor's attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.
6) Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user's perspective when you name the images.
7) Share your content
If people read something they really like, they readily share it on social media. So, to make people share your content, give them the option to do so. You can "AddThis" or "Sharethis" website to add the social media buttons to your website. If the content goes viral, your website will automatically be ranked higher.
Apart from these simple techniques, you can hire an SEO Company for advanced SEO Services and get higher page ranks in the search engines.
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SEO is hardly a well-defined science. Even after all these years, it remains unpredictable and it evolves over time. And I always think like, there is no point in predicting the outcome of your SEO practices unlike or unless you find the right strategies that can push your results. After all these evolutions underwent by Google search engine, one thing is sure as anything, an effective SEO strategy is no longer about keyword stuffing and link counts but about quality in everything.
This article will cover the 10 best SEO strategies that will benefit in your quest for adaptable Digital Marketing ideas.
Optimize Your Website For Mobiles
Mobile optimization has been important for years and it is a known fact that more than 50% of Internet users prefer mobile devices for web browsing (Reference: As per the survey conducted on Oct 2016). Followed by this survey, Google launched their Mobile-first index on Nov 2016. However, with this update, Google took a strong stand that, they began using Mobile version of any website as its primary index. This seemed to be a sudden change of course but it was nothing but understanding their most important aspect, the users. This refers to the significance of a mobile optimized site.
And I personally suggest implementing Structured Data in your mobile websites, because Google admires that.
And in order to optimize your website for mobile and tablet environment successfully, I suggest using WordPress Mobile optimizer. It will help automate your website by automatically adapting to the environment as it senses the kind of device it is being viewed on or else you can create a mobile friendly website by your own. Either way, it is worth spending your time and money on it.
Google Featured Snippets
It's been two years now since Google launched snippets and still for many marketers it is more like a mystic puzzle. If you are not yet convinced that the Google Featured snippets can be helpful in your SEO, then today is my opportunity to change your perspective.
There are few important facts regarding the snippets. First, Featured snippets always come before organic results. And that's why I used to call them '#0 ranking position'. In this scenario, the first organic results itself will be pushed downwards below the 'people also ask' box.
Moreover, You will always get two listings in the result page for a single page. Remember Featured snippet may not always come from the first organic result but definitely, you will get two listings.
Now the question is, How exactly Google is choosing the snippet to feature?
Obviously, Google isn't picking it manually. It's an algorithm.
So, what really is the criteria for picking the content when it comes to the algorithm?
The answer is simple "Right Format", which may vary in accordance with the specifications in Google Algorithm. Featured snippets may be:
Lists (Ordered or Unordered)
And without any disparity, any website can achieve Google Featured snippets. Now, that is the brighter side.
There are also certain disclaimers regarding Featured snippets, You can do a search and find snippet now but it may not be there after an hour or so. And also, just as it can improve your CTR, it can reduce it too. Because the searcher already finds the answer, no need to click your link. Cheeky isn't it?
I am sure that most of you people are well aware of Multi-Channel Marketing and are a bit confused about the dissimilarity of this with Cross-Channel Marketing.
Well, it's perfectly okay, I will give an idea of how it works.
Multi-Channel Marketing occurs when you elaborate your presence on multiple platforms. For example Email, Google ads, Social Media ads etc. Now, Cross-Channel Marketing is the advanced or extended version of this. Perfect instance for this will be the "You may be interested in this" section in many platforms like Amazon, Facebook and so on.
The successful Cross-Channel Marketing takes a perfect plan and perfect execution. I would suggest 3 major points where one should perform an intense research before getting into core Cross-Channel Marketing. Here it comes,
Right marketing message and call-to-action.
Timing for your marketing practices
Relevant marketing channels
Most significantly, tracking of your marketing efforts is very important, especially for Cross-Channel Marketing. Because Cross-Channel Marketing is more about customer behaviors across online as well as offline channels. So it is very important to make use of all analytic tools you have access to.
However, Cross-Channel Marketing is still in a growing phase. Even Google analytics requires more improvement to measure and optimally implement the strategies. But obviously, its future is safe as a more targeted Digital Marketing Strategy.
Focus On User Intent
Unlike old days, there is a massive shift in the keyword trend. At first, it was all about finding right keywords and right strategies. But today, you must admit that things are ready to change and is changing as we speak.
The basic reason behind this is, search engine's user knowledge has increased.
What does that mean?
It's simple, search engines know their users better now. In Fact, it has been evolving all these years. People no longer search for specific keyphrases, they prefer more informative and complete phrases. This is why Google is now optimizing their search engine to find out User Intent and not keywords.
So in 2017, I expect marketers to conduct more thorough research on User Intent, user experience, and a lot more before they can start creating an effective Digital Marketing Strategy.
However, A successful SEO strategy is not just about the above-given ideas but an integration of many more intuitive practices which may, in fact, take lot and lot of efforts to master. Even though these ideas may benefit you in bringing results, I suggest implementing all the well-defined SEO practices for more efficient and sustainable outcome.