Seo Marketing Agency Zimbabwe

Developing a Website in Zimbabwe

There are different levels involved in the development of a Zimbabwe website, moving from the designing process to hosting. In order for you to arrive to the decision of which Zimbabwe web design you want to use, I am assuming that you have made a decision of having your own website, and have gotten to the extent of choosing the program you believe best suits your website.

Zimbabwe SEO in 2017

The issue is now, choosing the web designer in Zimbabwe. But before you arrive at the very decision of ‘these are the web design templates I would like for my website,’ you need to understand how the website is built. It will help you identify what is needed, and what should be avoided in relation to choosing the template you want. There are various software that are used in website designing in Zimbabwe; among them are Website builders, for example, the Weebly.

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SEO or Search Engine Optimisation in Zimbabwe has been a widely used strategy since the launch of the very first website back in 1990 by Tim Berners-Lee. This evolving method has gone through so many changes over the years and when we move forwards to the present, hardened Zimbabwe SEO’s tend to look back (not so) fondly at some of the methods utilised.

These however we shall not be dwelling upon. Today we are going to look at some of the techniques used in 2017 that meet Google’s Quality Guidelines, are successful and above all, work in-line with the overall notion that user experience is paramount.

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Web Design Templates - WordPress

There are different levels involved in the development of a website, moving from the designing process to hosting. In order for you to arrive to the decision of which web design you want to use, I am assuming that you have made a decision of having your own website, and have gotten to the extent of choosing the program you believe best suits your website. The issue is now, choosing the web design template. But before you arrive at the very decision of 'these are the web design templates I would like for my website,' you need to understand how the website is built. It will help you identify what is needed, and what should be avoided in relation to choosing the template you want. There are various software that are used in website designing; among them are Website builders, for example, the Weebly.

Software programs e.g. Microsoft Expressions

Online CMS-Content Management Systems e.g. WordPress

Among all these software, WordPress has proved to be the very best in terms of cost (free), flexibility, ease of use, and customizability looks. If you are in need of choosing web design templates, WordPress software is something that you have to combine, to get a more featuring website. Leaving the software issue, there are some factors that you can consider, to help you determine the web design templates that are best for your website, among them:

- Flexibility
- Customization
- Branding
- Support and
- Navigation

Using web design templates is more cost effective compared to the use of custom designs. It is also more time saving. If you are using the HTML programming, templates looks even better, plus they are designed by professionals who are experienced and competent in this field ensuring you get nothing but the best website for your business. There is also a faster turn around when using the templates especially in time needed to get the colors as well as the layout of the website. However, all is not that well with the use of templates. Chances of getting a low-price or even free website are almost zero, and if you happen to get luck, the templates you will likely get are not unique. In most cases, you will obtain templates that have been used in other websites by other business people, making your website look like a 'recycle' website. You need a unique website with templates only owned by you.

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6 SEO Marketing Mistakes That Should Be Avoided

Internet marketing has become one of the very critical things in ensuring that you are moving with the world's market competition. This means that having your own website is something that is non-negotiable. It is a must to have one if you want to survive with your business, attracting new customers while maintaining the existing ones.

So, assuming that you are a new person in the website industry or maybe you have one but want it done 'new,' you have to look for someone to do the web design and hosting. It may not be subjected to a must that it will be one person (company) to do both, but in most cases, the both processes are done simultaneously. Apart from looking for someone to do all this, you need a person/company that is affordable, depending on the amount of cash you have. Web hosting on its own is as important as the web design. Poor web design and good web hosting or vice versa wouldn't add to anything.

Ask the past work of web design and hosting companies. You have to ensure you are satisfied with it. Samples of what they do and what they have been featuring on the search engines will give you a conclusion of whether to choose or decline a given web design and hosting company, as well as, distinguishing between a good and a better one. Getting a selling and featuring website is essential in ensuring that you increase the level of customers you have, as well as, acquire a web design and hosting worth your money.


Online Marketing Agency Zimbabwe

Web Design & SEO Agency in Zimbabwe

For all the Digital marketing companies in Zimbabwe, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Zimbabwe

The perfect blend of content planning and its promotion is the key to the triumph of a Zimbabwe marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Zimbabwe to reach its pinnacle.

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With SEO in Zimbabwe and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Zimbabwe SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Zimbabwe and no SEO campaign can be implemented without content marketing.

Facebook Marketing

SEO in 2017

YouTube is today the world's second biggest search engine. It has a huge untapped traffic source. It boasts of over a whopping 30 million visitors each day. Below are three simple, yet very effective strategies on how to optimize your YouTube videos for Google and YouTube rankings.

Find Video Keywords

Just like anything that has to do with SEO, you need to do keyword research. The goal here is to find the keywords whose results feature on Google's first page. These ones are called video keywords. Optimizing your video for keywords that do not have any video results in Google will mean that you will only get traffic from people who will be searching on YouTube. Conversely, if you correctly optimize for video keywords, then you will get targeted traffic coming to your video directly from the first page of Google.

Description

The YouTube video description is very important. Google and YouTube usually rely on the text description of your video to determine the video's content in order to rank it. You should describe your video mindful of the following:

--Put your link at the topmost area of the video.

--The description should be at least 250 words.

--The first twenty five words of the description should contain the keyword.

--Include the keyword 3-4 times in the description.

Equally important are tags, video title, and video filename. Use them with SEO in mind.

If you do these things well, you will see an exponential growth in the numbers of your audience as you will rank well both in Google and in YouTube itself.

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SEO in 2017

SEO is hardly a well-defined science. Even after all these years, it remains unpredictable and it evolves over time. And I always think like, there is no point in predicting the outcome of your SEO practices unlike or unless you find the right strategies that can push your results. After all these evolutions underwent by Google search engine, one thing is sure as anything, an effective SEO strategy is no longer about keyword stuffing and link counts but about quality in everything.

This article will cover the 10 best SEO strategies that will benefit in your quest for adaptable Digital Marketing ideas.

Optimize Your Website For Mobiles

Mobile optimization has been important for years and it is a known fact that more than 50% of Internet users prefer mobile devices for web browsing (Reference: As per the survey conducted on Oct 2016). Followed by this survey, Google launched their Mobile-first index on Nov 2016. However, with this update, Google took a strong stand that, they began using Mobile version of any website as its primary index. This seemed to be a sudden change of course but it was nothing but understanding their most important aspect, the users. This refers to the significance of a mobile optimized site.

And I personally suggest implementing Structured Data in your mobile websites, because Google admires that.

And in order to optimize your website for mobile and tablet environment successfully, I suggest using WordPress Mobile optimizer. It will help automate your website by automatically adapting to the environment as it senses the kind of device it is being viewed on or else you can create a mobile friendly website by your own. Either way, it is worth spending your time and money on it.

Google Featured Snippets

It's been two years now since Google launched snippets and still for many marketers it is more like a mystic puzzle. If you are not yet convinced that the Google Featured snippets can be helpful in your SEO, then today is my opportunity to change your perspective.

There are few important facts regarding the snippets. First, Featured snippets always come before organic results. And that's why I used to call them '#0 ranking position'. In this scenario, the first organic results itself will be pushed downwards below the 'people also ask' box.

Moreover, You will always get two listings in the result page for a single page. Remember Featured snippet may not always come from the first organic result but definitely, you will get two listings.

Now the question is, How exactly Google is choosing the snippet to feature?

Obviously, Google isn't picking it manually. It's an algorithm.

So, what really is the criteria for picking the content when it comes to the algorithm?

The answer is simple "Right Format", which may vary in accordance with the specifications in Google Algorithm. Featured snippets may be:
Text
Lists (Ordered or Unordered)
Images
Charts
Tables
Knowledge Graphs

And without any disparity, any website can achieve Google Featured snippets. Now, that is the brighter side.

There are also certain disclaimers regarding Featured snippets, You can do a search and find snippet now but it may not be there after an hour or so. And also, just as it can improve your CTR, it can reduce it too. Because the searcher already finds the answer, no need to click your link. Cheeky isn't it?

Cross-channel Marketing

I am sure that most of you people are well aware of Multi-Channel Marketing and are a bit confused about the dissimilarity of this with Cross-Channel Marketing.

Well, it's perfectly okay, I will give an idea of how it works.

Multi-Channel Marketing occurs when you elaborate your presence on multiple platforms. For example Email, Google ads, Social Media ads etc. Now, Cross-Channel Marketing is the advanced or extended version of this. Perfect instance for this will be the "You may be interested in this" section in many platforms like Amazon, Facebook and so on.

The successful Cross-Channel Marketing takes a perfect plan and perfect execution. I would suggest 3 major points where one should perform an intense research before getting into core Cross-Channel Marketing. Here it comes,

Right marketing message and call-to-action.
Timing for your marketing practices
Relevant marketing channels

Most significantly, tracking of your marketing efforts is very important, especially for Cross-Channel Marketing. Because Cross-Channel Marketing is more about customer behaviors across online as well as offline channels. So it is very important to make use of all analytic tools you have access to.

However, Cross-Channel Marketing is still in a growing phase. Even Google analytics requires more improvement to measure and optimally implement the strategies. But obviously, its future is safe as a more targeted Digital Marketing Strategy.

Focus On User Intent

Unlike old days, there is a massive shift in the keyword trend. At first, it was all about finding right keywords and right strategies. But today, you must admit that things are ready to change and is changing as we speak.

The basic reason behind this is, search engine's user knowledge has increased.

What does that mean?

It's simple, search engines know their users better now. In Fact, it has been evolving all these years. People no longer search for specific keyphrases, they prefer more informative and complete phrases. This is why Google is now optimizing their search engine to find out User Intent and not keywords.

So in 2017, I expect marketers to conduct more thorough research on User Intent, user experience, and a lot more before they can start creating an effective Digital Marketing Strategy.

Closing Thoughts

However, A successful SEO strategy is not just about the above-given ideas but an integration of many more intuitive practices which may, in fact, take lot and lot of efforts to master. Even though these ideas may benefit you in bringing results, I suggest implementing all the well-defined SEO practices for more efficient and sustainable outcome.

Thank you.

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Lead Generation Company in Zimbabwe

As a professional it is important that you have a website that accurately describes either your business or yourself. With the help of a website design agency you can get a custom WordPress website that will set yourself apart from your competition. Your site will look clean, fresh, and it will be easy to navigate; even for people who don't regularly use the internet. Plus, you won't have to worry about dealing with the designing process yourself.

Taking Advantage of an Easy User Interface

One of the largest advantages that you'll get when you work with WordPress experts is a website that is easy to use for all of your prospective customers. These professionals are aware of what your clients are looking for such as being able to read through information quickly, having effective photographs, and ensuring that the overall presentation of the site is effective. With an easy user interface, people who visit your website will be able to find the information that they want as quickly as possible.

Mastering WordPress

As one of the most popular programs that you can use for designing a website, WordPress is something that requires enough knowledge to use efficiently. There are a variety of plugins and other add-ons that you'd have to learn about without using a website design agency. Instead of focusing just on the designing aspect of the site and making sure that your content is visible, these professionals know the technical aspects of working with WordPress.


Seo Marketing Agency Zimbabwe