Web Design & SEO Agency in Kariba
For all the Digital marketing companies in Kariba, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.
How To Design A WordPress Website in Kariba
The perfect blend of content planning and its promotion is the key to the triumph of a Kariba marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Kariba to reach its pinnacle.
With SEO in Kariba and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.
Content marketing is the medium for Kariba SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Kariba and no SEO campaign can be implemented without content marketing.
Web Design Templates - WordPress
SEO or Search Engine Optimisation has been a widely used strategy since the launch of the very first website back in 1990 by Tim Berners-Lee. This evolving method has gone through so many changes over the years and when we move forwards to the present, hardened SEO's tend to look back (not so) fondly at some of the methods utilised. These however we shall not be dwelling upon. Today we are going to look at some of the techniques used in 2017 that meet Google's Quality Guidelines, are successful and above all, work in-line with the overall notion that user experience is paramount.
Does SEO still exist?
Before we continue, let's address the notion that SEO doesn't actually exist any longer. Of course it does. It's just very different now. Back in the day (age is showing here), a business owner would optimise their website for SEO purposes. Today however, this discipline includes working on a website, social media and overall online reputation. Some may argue that this in itself is an all-round digital marketing strategy. They would be correct in assuming this but as we will moving on, a campaign of 2017 clearly holds some old school solid SEO techniques.
Tip 1: Post regularly and consistently
Tip 2: Converse and engage with your audience. If they ask you a question, answer in a timely response
Tip 3: Share well-written blog posts across social media channels. When shared these create links to your website which again helps build trust for your domain within search engines.
So there you have it...
A peak into SEO for 2017. Understand the keywords prevalent to your business. Target one per page of your website, fitting them into content appropriately and share information with a social media audience.
And it's really that simple?
OK, so there are many other components of a SEO campaign but the above three mentioned will certainly ensure your rankings and traffic begin moving in the right direction. It's important to remember that SEO is a forever strategy requiring time, effort, patience and lots of work. Chip away at this steadily with some ethical methods and you will reap the rewards.
5 Must Have WordPress Website Design Plugins
There's a reason why WordPress is the choice of most people when it comes to blogging, or putting up a website. In fact, there are several. Let's take a look, and see if we can break this down into a WordPress Design Guide for you.
What is WordPress?
WordPress is a user-friendly website creation tool. It has a ton of users. In fact, 24% of all webpages are created on WordPress. Over 500 new sites a day pop up... all courtesy of WordPress. If you are thinking of starting a website, and you don't have a lot of experience, WordPress is probably your best option.
Themes determine the look and feel of your website. WordPress seems to have something for everybody. They have a ton of free themes that you can choose from as you begin to design your site. If you don't find anything you like, browse the paid themes (Premium themes). You want to pick a theme that represents your business. If you can't decide between a couple, you can change it later. Once you've developed a certain look that corresponds with your brand, you will want to keep it the same. Your best bet is to play with it in the design phase before you go live
Ask anybody about designing a site through WordPress, and they're likely to respond by telling you that it's all about the plug ins. These are software and programs that can be used in conjunction with WordPress sites. Because they're designed to "plug in", they're all ready to interface with WordPress. These are designed to give you tools to monetize your site, expand your marketing, and interact with your audience.
2) Keep It:
- Prospect Focused
4) Be certain that any media on the site ties into your business
5) Include a clear Call to Action - What do you want your customers to do from there? Click? Call? Sign Up?
6) Avoid too much text, especially on the home page.
Let Your Website Be Your Ambassador
Your site should be designed to attract customers and prospective customers. Keep it engaging. Create different types of content for it. Maintain a blog to keep folks up to date on your company, any promotions, etc.
Make sure you promote your site on social media to drive traffic to it. It doesn't matter how awesome your site is if nobody sees it.
Use SEO (Search Engine Optimization) tools, available on WordPress and through Plug Ins to boost your page's rankings. When people search your business, you want to be on the first page. Very few searches make it to the second page.
Offers visitors something in exchange for their email address and opting in to your mailing list. It will be a digital report, eBook, or white paper. Make it something they will be interested to get.
Happy Designing! You're on your way!
Online Marketing in Kariba
WordPress has become an interface of choice for webmasters to create responsive customized websites. It allows creating a feature rich website even without any deep knowhow of complex HTML or CSS programming. Apart from user friendliness its main solid demand as a preferred website design platform has been the availability of diverse plug-ins that allows added functionality to a website like analyzing and optimizing a website for SEO, making a website mobile friendly, automatic generation of website sitemap and many other functions. However discretion is needed in choosing WordPress website design plug-ins as some plug-ins heavily slow down the website.
Flamingo plug-in is to be used in tandem to Contact Form 7 WordPress plugin which allows the messages submitted through contact form to be easily saved into a database. This allows for easy record and retrieval of visitors messages.
5. W3 Total Cache
This WordPress website design plug-in developed by Frederick Towens, allows improving website user experience and web page speed. It facilitates in reducing the website load time, increase in server performance and reduce the bounce rate of a website.