Web Design & SEO Agency in Marondera
For all the Digital marketing companies in Marondera, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.
How To Design A WordPress Website in Marondera
The perfect blend of content planning and its promotion is the key to the triumph of a Marondera marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Marondera to reach its pinnacle.
With SEO in Marondera and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.
Content marketing is the medium for Marondera SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Marondera and no SEO campaign can be implemented without content marketing.
Top 10 Dynamic SEO Strategies For 2017
While making a decision about investing your money and time for promoting your business then you will have to consider certain things like whether to invest in AdWords or on SEO. Though both of these marketing strategies are different from each other still they can be beneficial for your business if used together. You can consult an SEO & AdWords/ PPC Specialist to make a right decision in this regard.
Difference between SEO and AdWords marketing
You can improve the rank of your website on search engine result pages by improving its SEO. It will fetch you more traffic by making your page more relevant for the visitors. Search engines like Google offer search listings free of cost as you cannot buy a better rank for your website. The reason behind this fact is that Google wants a trustworthy and useful content on every website on the top ranks of SERPs.
It helps you promoting your business outside search engines by showing its ads on other relevant sites.
Though AdWords cannot improve the rank of your website still it can help in grabbing the attention of a large number of online visitors.
Thus an SEO & AdWords Specialist in Melbourne can help you in making the right decision for the marketing strategy of your business.
Make sure your website is Mobile-Friendly as well.
SEO, Social Media and Online Reputation Management - The Trinity of Internet Marketing
SEO is hardly a well-defined science. Even after all these years, it remains unpredictable and it evolves over time. And I always think like, there is no point in predicting the outcome of your SEO practices unlike or unless you find the right strategies that can push your results. After all these evolutions underwent by Google search engine, one thing is sure as anything, an effective SEO strategy is no longer about keyword stuffing and link counts but about quality in everything.
This article will cover the 10 best SEO strategies that will benefit in your quest for adaptable Digital Marketing ideas.
Optimize Your Website For Mobiles
Mobile optimization has been important for years and it is a known fact that more than 50% of Internet users prefer mobile devices for web browsing (Reference: As per the survey conducted on Oct 2016). Followed by this survey, Google launched their Mobile-first index on Nov 2016. However, with this update, Google took a strong stand that, they began using Mobile version of any website as its primary index. This seemed to be a sudden change of course but it was nothing but understanding their most important aspect, the users. This refers to the significance of a mobile optimized site.
And I personally suggest implementing Structured Data in your mobile websites, because Google admires that.
And in order to optimize your website for mobile and tablet environment successfully, I suggest using WordPress Mobile optimizer. It will help automate your website by automatically adapting to the environment as it senses the kind of device it is being viewed on or else you can create a mobile friendly website by your own. Either way, it is worth spending your time and money on it.
Google Featured Snippets
It's been two years now since Google launched snippets and still for many marketers it is more like a mystic puzzle. If you are not yet convinced that the Google Featured snippets can be helpful in your SEO, then today is my opportunity to change your perspective.
There are few important facts regarding the snippets. First, Featured snippets always come before organic results. And that's why I used to call them '#0 ranking position'. In this scenario, the first organic results itself will be pushed downwards below the 'people also ask' box.
Moreover, You will always get two listings in the result page for a single page. Remember Featured snippet may not always come from the first organic result but definitely, you will get two listings.
Now the question is, How exactly Google is choosing the snippet to feature?
Obviously, Google isn't picking it manually. It's an algorithm.
So, what really is the criteria for picking the content when it comes to the algorithm?
The answer is simple "Right Format", which may vary in accordance with the specifications in Google Algorithm. Featured snippets may be:
Lists (Ordered or Unordered)
And without any disparity, any website can achieve Google Featured snippets. Now, that is the brighter side.
There are also certain disclaimers regarding Featured snippets, You can do a search and find snippet now but it may not be there after an hour or so. And also, just as it can improve your CTR, it can reduce it too. Because the searcher already finds the answer, no need to click your link. Cheeky isn't it?
I am sure that most of you people are well aware of Multi-Channel Marketing and are a bit confused about the dissimilarity of this with Cross-Channel Marketing.
Well, it's perfectly okay, I will give an idea of how it works.
Multi-Channel Marketing occurs when you elaborate your presence on multiple platforms. For example Email, Google ads, Social Media ads etc. Now, Cross-Channel Marketing is the advanced or extended version of this. Perfect instance for this will be the "You may be interested in this" section in many platforms like Amazon, Facebook and so on.
The successful Cross-Channel Marketing takes a perfect plan and perfect execution. I would suggest 3 major points where one should perform an intense research before getting into core Cross-Channel Marketing. Here it comes,
Right marketing message and call-to-action.
Timing for your marketing practices
Relevant marketing channels
Most significantly, tracking of your marketing efforts is very important, especially for Cross-Channel Marketing. Because Cross-Channel Marketing is more about customer behaviors across online as well as offline channels. So it is very important to make use of all analytic tools you have access to.
However, Cross-Channel Marketing is still in a growing phase. Even Google analytics requires more improvement to measure and optimally implement the strategies. But obviously, its future is safe as a more targeted Digital Marketing Strategy.
Focus On User Intent
Unlike old days, there is a massive shift in the keyword trend. At first, it was all about finding right keywords and right strategies. But today, you must admit that things are ready to change and is changing as we speak.
The basic reason behind this is, search engine's user knowledge has increased.
What does that mean?
It's simple, search engines know their users better now. In Fact, it has been evolving all these years. People no longer search for specific keyphrases, they prefer more informative and complete phrases. This is why Google is now optimizing their search engine to find out User Intent and not keywords.
So in 2017, I expect marketers to conduct more thorough research on User Intent, user experience, and a lot more before they can start creating an effective Digital Marketing Strategy.
However, A successful SEO strategy is not just about the above-given ideas but an integration of many more intuitive practices which may, in fact, take lot and lot of efforts to master. Even though these ideas may benefit you in bringing results, I suggest implementing all the well-defined SEO practices for more efficient and sustainable outcome.
Lead Generation in Marondera
Search engines such as Google use backlinks as a 'vote of approval' from one website to another, whether or not this has a positive, negative or neutral effect on the website's rankings depends on a few factors. The main factor being the reputation of the link source website.
Firstly, there are a two link-types, DoFollow and No-Follow. Gaining a backlink from a source which provides a do follow link allows for 'Link Equity' to be transferred. Link equity is the term used to describe the flow of authority/trust to a website. Optimal backlinks transfer relevant link equity, with Google expecting relevant websites to link to one another, I.E A dental website would naturally link to a hospital website.
On the other hand, NoFollow links don't allow the passing of link equity. Instead, no follow links are used to signal to Google that you do not wish to pass authority on to the website (Affiliate websites tend to use no-follow link attribute due to the high level of outbound links needed to direct readers to external websites featuring the products)
Google have since released several algorithm updates and new algorithms such as Hummingbird.
The lesson to be learnt is that in order to gain valuable backlinks, that help increase your rankings, they need to be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor text to less than 4%) or the amount added over time.
I try to keep this in mind when thinking about backlink velocity, how many visitors is the page getting? (This can be found in Google Analytics) The reason for this is, that it would be highly unlikely that a website gaining 100 views per month would acquire 200 backlinks per month, naturally. Unnatural signs of backlinks can easily trigger an automated penalty, so this is something to keep in mind.
Well, I hope this has been insightful for you.