Web Design & SEO Agency in Chiredzi
For all the Digital marketing companies in Chiredzi, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.
How To Design A WordPress Website in Chiredzi
The perfect blend of content planning and its promotion is the key to the triumph of a Chiredzi marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Chiredzi to reach its pinnacle.
With SEO in Chiredzi and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.
Content marketing is the medium for Chiredzi SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Chiredzi and no SEO campaign can be implemented without content marketing.
Flash Web Design - WordPress
Search Engine Optimization (SEO), Social Media and Online Reputation Management (ORM) are sometimes confused, with the great number of people think that these three are same. Moreover, there is some obvious cross-over, the three have entirely different focuses and follow very different outcomes. Here, in this article, we are about to discuss a little more about their importance and uses.
It is said search engine optimization, online reputation management and social media are the trinity of internet marketing. Let us discuss a little about SEO, Social Media and ORM first.
Why Search Engine Optimization?
SEO is generally concerned about getting a website rank in search engines or to rank better for products and/or services related search terms. It is nothing but a process of increasing the chances of your website to be listed in the first page or first in the search results of popular search engines, such as Google, Yahoo, Bing and so forth.
- Importance of SEO: It is a viable marketing outlet that can bring your business more qualified leads as well as customers. It can have better return on investment than traditional forms of marketing, for example television and/or print advertisement. It is good for business visibility and branding. SEO can bring traffic to business and give unmatched insight into customers.
Social media marketing is a bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. (the brand, publication or product can be personal or for business), on social media, particularly by encouraging the sharing of content that help attracts the end number of people to a specific website.
To understand the basic differences of SEO, Social Media and ORM, we need to understand the buyers' journey. The buyers' journey consists of three important stages:
- Awareness: The buyers can easily articulate a need or a problem, but not even aware of any possible solution. He or she likes to go to southeast Asia but may or may not have ideas where to stay or what to do there, so he or she can search for "destination in Southeast Asia," "things to do in Southeast Asia," etc.
- Consideration: He or she now knows to have a week to spend and a specific budget in mind, but does need to create an itinerary, like the place to visit, thins to do, food to eat, things to buy etc. He or she searches for "things to do in Hong Kong" and "motels or restaurants in Shanghai".
- Decision: The buyer has an itinerary and needs to find particular providers in his or her destinations, like "Hyatt in Hong Kong," "cable car in Hong Kong," "CCTV Tower in Shanghai," etc.
SEO, Social Media and Online Reputation Management - The Trinity of Internet Marketing
If you are writing content for your website, then definitely you want it to reach to the target audience. That's precisely why your content should be SEO friendly. Here are some tips to generate SEO friendly content:
1) Create informative, interesting content
The content that you create should be of high quality and interesting enough to engage your audience. If your content is not unique or is just stuffed with keywords, search engines will penalize your website on one hand and on the other your visitors will definitely go away from your website, never to return again. So, the first tip is to create informative, interesting and easy to understand unique content.To find if your content is 100% unique, there are several plagiarism tools available. Copyscape is one such tool where you can check the originality of your content.Only if the content is unique, you can get a better rank in SERPs.
2) Captivating Headings and Sub headings
A captivating heading can capture your visitor's attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.
6) Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user's perspective when you name the images.
7) Share your content
If people read something they really like, they readily share it on social media. So, to make people share your content, give them the option to do so. You can "AddThis" or "Sharethis" website to add the social media buttons to your website. If the content goes viral, your website will automatically be ranked higher.
Apart from these simple techniques, you can hire an SEO Company for advanced SEO Services and get higher page ranks in the search engines.
Digital Marketing Company in Chiredzi
WordPress is a content management system (basically technology that allows you to build and update a website). A lot of people use it as the basis for their blog but you can easily adapt it to create a nice and functional website.
There are actually two versions of WordPress. WordPress.com is the free version, which a lot of people use for personal blogs and personal websites. I wouldn't recommend using the free version as a business site, simply because you don't have the rights to the material on the site - it belongs to WordPress. If they so wished, they could remove your site from the web, and there's nothing you could do about it. Not so good for business. The same goes for Blogger.com which is another free website builder.
The version of WordPress that you want for business is WordPress.org. This is still free but you will need to pay for your own domain name and hosting space on which to install it. If you want to create a website using WordPress, make sure you use a hosting company that provides '1 click WordPress installation' with your hosting package. Most of them provide this as standard, but do check before you buy. If you do have this, follow the instructions from your hosting company to install WordPress on your hosting package. This should only take a few minutes and then you'll have a basic WordPress website ready to be used.
These are 'extras' which you can download to your site to add extra functionality. Some are free and some are paid for. There are too many to mention by name here but you'll be able to get plugins to add a sign up form to your site (to capture email addresses), to improve search engine optimisation, to stop spam and hundreds of different things.
These are 'extras' that can be put into your sidebar (the strip down the side of the page). You can add all sorts of things like text boxes which contain HTML code for Google Analytics, RSS feeds, an email address capture box and more.