Local Seo Agency Bulawayo

Web Design & SEO Agency in Bulawayo

For all the Digital marketing companies in Bulawayo, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Bulawayo

The perfect blend of content planning and its promotion is the key to the triumph of a Bulawayo marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Bulawayo to reach its pinnacle.

Lead Generation

With SEO in Bulawayo and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Bulawayo SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Bulawayo and no SEO campaign can be implemented without content marketing.

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SEO in 2017

SEO or Search Engine Optimisation has been a widely used strategy since the launch of the very first website back in 1990 by Tim Berners-Lee. This evolving method has gone through so many changes over the years and when we move forwards to the present, hardened SEO's tend to look back (not so) fondly at some of the methods utilised. These however we shall not be dwelling upon. Today we are going to look at some of the techniques used in 2017 that meet Google's Quality Guidelines, are successful and above all, work in-line with the overall notion that user experience is paramount.

Does SEO still exist?

Before we continue, let's address the notion that SEO doesn't actually exist any longer. Of course it does. It's just very different now. Back in the day (age is showing here), a business owner would optimise their website for SEO purposes. Today however, this discipline includes working on a website, social media and overall online reputation. Some may argue that this in itself is an all-round digital marketing strategy. They would be correct in assuming this but as we will moving on, a campaign of 2017 clearly holds some old school solid SEO techniques.

Tip 1: Post regularly and consistently

Tip 2: Converse and engage with your audience. If they ask you a question, answer in a timely response

Tip 3: Share well-written blog posts across social media channels. When shared these create links to your website which again helps build trust for your domain within search engines.

So there you have it...

A peak into SEO for 2017. Understand the keywords prevalent to your business. Target one per page of your website, fitting them into content appropriately and share information with a social media audience.

And it's really that simple?

OK, so there are many other components of a SEO campaign but the above three mentioned will certainly ensure your rankings and traffic begin moving in the right direction. It's important to remember that SEO is a forever strategy requiring time, effort, patience and lots of work. Chip away at this steadily with some ethical methods and you will reap the rewards.

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SEO & AdWords Benefits for Local Businesses

YouTube is today the world's second biggest search engine. It has a huge untapped traffic source. It boasts of over a whopping 30 million visitors each day. Below are three simple, yet very effective strategies on how to optimize your YouTube videos for Google and YouTube rankings.

Find Video Keywords

Just like anything that has to do with SEO, you need to do keyword research. The goal here is to find the keywords whose results feature on Google's first page. These ones are called video keywords. Optimizing your video for keywords that do not have any video results in Google will mean that you will only get traffic from people who will be searching on YouTube. Conversely, if you correctly optimize for video keywords, then you will get targeted traffic coming to your video directly from the first page of Google.

Description

The YouTube video description is very important. Google and YouTube usually rely on the text description of your video to determine the video's content in order to rank it. You should describe your video mindful of the following:

--Put your link at the topmost area of the video.

--The description should be at least 250 words.

--The first twenty five words of the description should contain the keyword.

--Include the keyword 3-4 times in the description.

Equally important are tags, video title, and video filename. Use them with SEO in mind.

If you do these things well, you will see an exponential growth in the numbers of your audience as you will rank well both in Google and in YouTube itself.

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Online Marketing Company in Bulawayo

There's a reason why WordPress is the choice of most people when it comes to blogging, or putting up a website. In fact, there are several. Let's take a look, and see if we can break this down into a WordPress Design Guide for you.

What is WordPress?

WordPress is a user-friendly website creation tool. It has a ton of users. In fact, 24% of all webpages are created on WordPress. Over 500 new sites a day pop up... all courtesy of WordPress. If you are thinking of starting a website, and you don't have a lot of experience, WordPress is probably your best option.

Professional Themes

Themes determine the look and feel of your website. WordPress seems to have something for everybody. They have a ton of free themes that you can choose from as you begin to design your site. If you don't find anything you like, browse the paid themes (Premium themes). You want to pick a theme that represents your business. If you can't decide between a couple, you can change it later. Once you've developed a certain look that corresponds with your brand, you will want to keep it the same. Your best bet is to play with it in the design phase before you go live

Plug Ins

Ask anybody about designing a site through WordPress, and they're likely to respond by telling you that it's all about the plug ins. These are software and programs that can be used in conjunction with WordPress sites. Because they're designed to "plug in", they're all ready to interface with WordPress. These are designed to give you tools to monetize your site, expand your marketing, and interact with your audience.

2) Keep It:

  • Professional
  • Prospect Focused
  • Persuasive
3) Make sure the overall look is clean and modern

4) Be certain that any media on the site ties into your business

5) Include a clear Call to Action - What do you want your customers to do from there? Click? Call? Sign Up?

6) Avoid too much text, especially on the home page.

Let Your Website Be Your Ambassador

Your site should be designed to attract customers and prospective customers. Keep it engaging. Create different types of content for it. Maintain a blog to keep folks up to date on your company, any promotions, etc.

Make sure you promote your site on social media to drive traffic to it. It doesn't matter how awesome your site is if nobody sees it.

Use SEO (Search Engine Optimization) tools, available on WordPress and through Plug Ins to boost your page's rankings. When people search your business, you want to be on the first page. Very few searches make it to the second page.

Offers visitors something in exchange for their email address and opting in to your mailing list. It will be a digital report, eBook, or white paper. Make it something they will be interested to get.

Happy Designing! You're on your way!


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