Digital Marketing Company Gweru

Web Design & SEO Agency in Gweru

For all the Digital marketing companies in Gweru, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.

How To Design A WordPress Website in Gweru

The perfect blend of content planning and its promotion is the key to the triumph of a Gweru marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Gweru to reach its pinnacle.

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With SEO in Gweru and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.

Content marketing is the medium for Gweru SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Gweru and no SEO campaign can be implemented without content marketing.

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What is SEO Article Writing? - SEO Copywriting Explained

To make a website is quite easy. All it requires is some basic level programming knowledge. However, it totally depends on what kind of website you want to make. If you want your website to look totally professional, and include all kinds of features like ad rotators, banners, pictures and videos, programming complexity would increase. Also, these days, the focus is on making websites that use very little bandwidth. Thus, manual programming would take a long time, a lot of resources and cost you a lot of money. The best website design would be one that included many features, arranged systematically on the page, and using up the least possible amount of bandwidth. Keeping the bandwidth has several advantages. It can be accessed by more people, and it is much faster.

Business websites

Business website designs are best powered by WordPress. There are special themes like 'Revolution pro-business' and 'Market' that are especially suited for businesses. Business websites need to have several features - like space for ads, content, headers, footers, audio, video, live streaming and so on. WordPress serves as a boon if you need to develop a website for your business. It is very cheap, and you will be able to make a really powerful and an affordable website design. Budding entrepreneurs especially could benefit the most from this.

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How To Build A Website: What Is WordPress?

Search engines such as Google use backlinks as a 'vote of approval' from one website to another, whether or not this has a positive, negative or neutral effect on the website's rankings depends on a few factors. The main factor being the reputation of the link source website.

Firstly, there are a two link-types, DoFollow and No-Follow. Gaining a backlink from a source which provides a do follow link allows for 'Link Equity' to be transferred. Link equity is the term used to describe the flow of authority/trust to a website. Optimal backlinks transfer relevant link equity, with Google expecting relevant websites to link to one another, I.E A dental website would naturally link to a hospital website.

On the other hand, NoFollow links don't allow the passing of link equity. Instead, no follow links are used to signal to Google that you do not wish to pass authority on to the website (Affiliate websites tend to use no-follow link attribute due to the high level of outbound links needed to direct readers to external websites featuring the products)

Google have since released several algorithm updates and new algorithms such as Hummingbird.

The lesson to be learnt is that in order to gain valuable backlinks, that help increase your rankings, they need to be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor text to less than 4%) or the amount added over time.

I try to keep this in mind when thinking about backlink velocity, how many visitors is the page getting? (This can be found in Google Analytics) The reason for this is, that it would be highly unlikely that a website gaining 100 views per month would acquire 200 backlinks per month, naturally. Unnatural signs of backlinks can easily trigger an automated penalty, so this is something to keep in mind.

Well, I hope this has been insightful for you.

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Digital Marketing Company in Gweru

WordPress is a content management system (basically technology that allows you to build and update a website). A lot of people use it as the basis for their blog but you can easily adapt it to create a nice and functional website.

There are actually two versions of WordPress. WordPress.com is the free version, which a lot of people use for personal blogs and personal websites. I wouldn't recommend using the free version as a business site, simply because you don't have the rights to the material on the site - it belongs to WordPress. If they so wished, they could remove your site from the web, and there's nothing you could do about it. Not so good for business. The same goes for Blogger.com which is another free website builder.

The version of WordPress that you want for business is WordPress.org. This is still free but you will need to pay for your own domain name and hosting space on which to install it. If you want to create a website using WordPress, make sure you use a hosting company that provides '1 click WordPress installation' with your hosting package. Most of them provide this as standard, but do check before you buy. If you do have this, follow the instructions from your hosting company to install WordPress on your hosting package. This should only take a few minutes and then you'll have a basic WordPress website ready to be used.

Plugins

These are 'extras' which you can download to your site to add extra functionality. Some are free and some are paid for. There are too many to mention by name here but you'll be able to get plugins to add a sign up form to your site (to capture email addresses), to improve search engine optimisation, to stop spam and hundreds of different things.

Widgets

These are 'extras' that can be put into your sidebar (the strip down the side of the page). You can add all sorts of things like text boxes which contain HTML code for Google Analytics, RSS feeds, an email address capture box and more.


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