Web Design & SEO Agency in Victoria Falls
For all the Digital marketing companies in Victoria Falls, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success.
How To Design A WordPress Website in Victoria Falls
The perfect blend of content planning and its promotion is the key to the triumph of a Victoria Falls marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign in Victoria Falls to reach its pinnacle.
With SEO in Victoria Falls and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other.
Content marketing is the medium for Victoria Falls SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization’s of SEO in Victoria Falls and no SEO campaign can be implemented without content marketing.
SEO & AdWords Benefits for Local Businesses
WordPress is a content management system (basically technology that allows you to build and update a website). A lot of people use it as the basis for their blog but you can easily adapt it to create a nice and functional website.
There are actually two versions of WordPress. WordPress.com is the free version, which a lot of people use for personal blogs and personal websites. I wouldn't recommend using the free version as a business site, simply because you don't have the rights to the material on the site - it belongs to WordPress. If they so wished, they could remove your site from the web, and there's nothing you could do about it. Not so good for business. The same goes for Blogger.com which is another free website builder.
The version of WordPress that you want for business is WordPress.org. This is still free but you will need to pay for your own domain name and hosting space on which to install it. If you want to create a website using WordPress, make sure you use a hosting company that provides '1 click WordPress installation' with your hosting package. Most of them provide this as standard, but do check before you buy. If you do have this, follow the instructions from your hosting company to install WordPress on your hosting package. This should only take a few minutes and then you'll have a basic WordPress website ready to be used.
These are 'extras' which you can download to your site to add extra functionality. Some are free and some are paid for. There are too many to mention by name here but you'll be able to get plugins to add a sign up form to your site (to capture email addresses), to improve search engine optimisation, to stop spam and hundreds of different things.
These are 'extras' that can be put into your sidebar (the strip down the side of the page). You can add all sorts of things like text boxes which contain HTML code for Google Analytics, RSS feeds, an email address capture box and more.
SEO in 2017
If you are writing content for your website, then definitely you want it to reach to the target audience. That's precisely why your content should be SEO friendly. Here are some tips to generate SEO friendly content:
1) Create informative, interesting content
The content that you create should be of high quality and interesting enough to engage your audience. If your content is not unique or is just stuffed with keywords, search engines will penalize your website on one hand and on the other your visitors will definitely go away from your website, never to return again. So, the first tip is to create informative, interesting and easy to understand unique content.To find if your content is 100% unique, there are several plagiarism tools available. Copyscape is one such tool where you can check the originality of your content.Only if the content is unique, you can get a better rank in SERPs.
2) Captivating Headings and Sub headings
A captivating heading can capture your visitor's attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.
6) Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user's perspective when you name the images.
7) Share your content
If people read something they really like, they readily share it on social media. So, to make people share your content, give them the option to do so. You can "AddThis" or "Sharethis" website to add the social media buttons to your website. If the content goes viral, your website will automatically be ranked higher.
Apart from these simple techniques, you can hire an SEO Company for advanced SEO Services and get higher page ranks in the search engines.
Lead Generation Agency in Victoria Falls
Search engines such as Google use backlinks as a 'vote of approval' from one website to another, whether or not this has a positive, negative or neutral effect on the website's rankings depends on a few factors. The main factor being the reputation of the link source website.
Firstly, there are a two link-types, DoFollow and No-Follow. Gaining a backlink from a source which provides a do follow link allows for 'Link Equity' to be transferred. Link equity is the term used to describe the flow of authority/trust to a website. Optimal backlinks transfer relevant link equity, with Google expecting relevant websites to link to one another, I.E A dental website would naturally link to a hospital website.
On the other hand, NoFollow links don't allow the passing of link equity. Instead, no follow links are used to signal to Google that you do not wish to pass authority on to the website (Affiliate websites tend to use no-follow link attribute due to the high level of outbound links needed to direct readers to external websites featuring the products)
Google have since released several algorithm updates and new algorithms such as Hummingbird.
The lesson to be learnt is that in order to gain valuable backlinks, that help increase your rankings, they need to be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor text to less than 4%) or the amount added over time.
I try to keep this in mind when thinking about backlink velocity, how many visitors is the page getting? (This can be found in Google Analytics) The reason for this is, that it would be highly unlikely that a website gaining 100 views per month would acquire 200 backlinks per month, naturally. Unnatural signs of backlinks can easily trigger an automated penalty, so this is something to keep in mind.
Well, I hope this has been insightful for you.