Developing a Website in Zimbabwe
There are different levels involved in the development of a Zimbabwe website, moving from the designing process to hosting. In order for you to arrive to the decision of which Zimbabwe web design you want to use, I am assuming that you have made a decision of having your own website, and have gotten to the extent of choosing the program you believe best suits your website.
Zimbabwe SEO in 2017
The issue is now, choosing the web designer in Zimbabwe. But before you arrive at the very decision of ‘these are the web design templates I would like for my website,’ you need to understand how the website is built. It will help you identify what is needed, and what should be avoided in relation to choosing the template you want. There are various software that are used in website designing in Zimbabwe; among them are Website builders, for example, the Weebly.
SEO or Search Engine Optimisation in Zimbabwe has been a widely used strategy since the launch of the very first website back in 1990 by Tim Berners-Lee. This evolving method has gone through so many changes over the years and when we move forwards to the present, hardened Zimbabwe SEO’s tend to look back (not so) fondly at some of the methods utilised.
These however we shall not be dwelling upon. Today we are going to look at some of the techniques used in 2017 that meet Google’s Quality Guidelines, are successful and above all, work in-line with the overall notion that user experience is paramount.
How To Build A Website: What Is WordPress?
It is not hard to find out how to design a WordPress website. All of the instructions you need are in the program. All you have to do is follow them. The easiest way I have found is with WordPress Express.
WordPress Express makes learning how to design a WordPress website very simple and fast. There are only a few prompts in the program. You will have to get a domain name yourself, but other than web hosting, that is all the program requires to get the site up. Depending on your content, you will have hundreds of templates and color schemes to choose from. Please note that you will have to supply all the content for your site. This program only helps you put the site up, not filling in the pages you create.
There are tutorials available on how to design a WordPress website. Many of these include tips that will make the most of your pages. I would highly recommend them since not all of us can think of everything the first time we try something.
WordPress Site Design Tips
Search engines such as Google use backlinks as a 'vote of approval' from one website to another, whether or not this has a positive, negative or neutral effect on the website's rankings depends on a few factors. The main factor being the reputation of the link source website.
Firstly, there are a two link-types, DoFollow and No-Follow. Gaining a backlink from a source which provides a do follow link allows for 'Link Equity' to be transferred. Link equity is the term used to describe the flow of authority/trust to a website. Optimal backlinks transfer relevant link equity, with Google expecting relevant websites to link to one another, I.E A dental website would naturally link to a hospital website.
On the other hand, NoFollow links don't allow the passing of link equity. Instead, no follow links are used to signal to Google that you do not wish to pass authority on to the website (Affiliate websites tend to use no-follow link attribute due to the high level of outbound links needed to direct readers to external websites featuring the products)
Google have since released several algorithm updates and new algorithms such as Hummingbird.
The lesson to be learnt is that in order to gain valuable backlinks, that help increase your rankings, they need to be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor text to less than 4%) or the amount added over time.
I try to keep this in mind when thinking about backlink velocity, how many visitors is the page getting? (This can be found in Google Analytics) The reason for this is, that it would be highly unlikely that a website gaining 100 views per month would acquire 200 backlinks per month, naturally. Unnatural signs of backlinks can easily trigger an automated penalty, so this is something to keep in mind.
Well, I hope this has been insightful for you.
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